Later this year, New Zealand will host some of the world’s golfing superstars in the Mckayson New Zealand Women’s Open. And to build the hype, sports marketing agency The Clubhouse and Augusto turned Auckland backyards into a green for Lydia Ko.
New Zealanders are no strangers to Ko’s success on the green, but rarely is it seen on her home soil. However, she couldn’t get any closer to New Zealanders in the campaign video, which follows her as she knocks the ball around a few backyards. She drives the ball through the properties, chips it over fences, lands it in dog bowls and bounces it off rubbish bins all the way to Windross Farm—the venue for the upcoming tournament.
All the while, golfer Frank Nobilo and NZ Herald Focus presenter and Holden Golf World co-host Laura McGoldrick commentate her moves.
As well as the 90-second video, a 30-second cut-down version launched during the ISPS Handa New Zealand Open on Sky Sports over the weekend.
Given the tour will be New Zealand’s first real chance to witness Ko take on the world’s golfing superstars in a local tournament, creative directors Matt Sellars and Rich Robson say they wanted to create a campaign that appeals to all Kiwi sports fans, not just golfers.
Managing director Michelle Walshe agrees, saying kiwis have been proudly watching her take on the world since she went professional at the age of 16—an announcement Augusto helped her make.
At the time, the agency worked on the #KoGoesPro campaign, featuring a video of Ko putting her skills to the test on the green with All Black Israel Dagg behind the wheel of a golf cart wheel to cheer her on.
The Mckayson New Zealand Women’s Open will tee off on 28 September.
Credits:
The Clubhouse:
Managing Director – Michael Goldstein
Operations Manager – Mel Gimblett
Marketing Manager – Greg Howie
Augusto:
Creative Director – Matt Sellars
Creative Director – Rich Robson
Director – James Anderson
Account Director – Stephanie Lee
Senior Account Manager – Ashley Zaragoza
Producer – Rob Malloch
Production Manager – Lara Marshall
Production Manager – Greta Cervin
Editor – Corbin Beitelstein
Grade – Matt Smith
Motion Graphics – Shaun Madgwick
Senior Designer – Simon McMahon
Designer/Retoucher – Lena Panaita
Designer – Kim Anderson
