Go the Ad Blacks!

  • Advertising
  • October 24, 2011
  • StopPress Team
Go the Ad Blacks!

Despite the modern world's waning interest in news via paper, print is still the best way to create contextual ads. And, as you'd expect, various brands—whether official sponsors of the tournament, teams or players or not—went riding on the coattails of the All Blacks and the success of event itself. There will undoubtedly be a range of different rugby-related commercial communications on their way, but the host of ads that ran in the New Zealand Herald on Monday show print's main benefit: speed. Top marks go to Weet-bix, Mastercard and Steinlager, with a campaign that also formed the basis of the day's cartoon. 

 

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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