GE powers the ship

GE’s resource maximising machines are the star of a new USS Enterprise Crew – the cast of a BBDO New York campaign for GE. It’s GE’s deep sea fuel technology to the rescue when the new-look Sulu fails to get enough power to keep the Enterprise going. No sign of Spock, though, and no one gets beamed up.

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This post was created by one of the small but mighty StopPress team of journalists. Among their number are: Zahra Shahtahmasebi, Niko Kloeten, Penny Murray and occasionally Bernadette Basagre.

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