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Cannes 2013: the world’s best video content

Video content is still something of a teacher’s pet in the world of marketing and, in an age of sharing, the best of it lives on online. So drink in the ads and brand-funded video deemed to be the world’s best: the main winners from the Film and Film Craft categories at Cannes. 

Film

Grand Prix

Metro Trains ‘Dumb Ways to Die’ by McCann Melbourne (animation by Julian Frost, music by Ollie McGill). 

Toshiba/Intel ‘The Beauty Inside’ by Pereira and Odell (see the other episodes here). 

Gold

Carlton Draught ‘Beer Chase’ by Clemenger BBDO Melbourne. 

Southern Comfort ‘Whatever’s Comfortable’ by Wieden + Kennedy New York.

Dove ‘Camera ‘Shy’ by Ogilvy & Mather UK

Smart ‘Offroad’ by BBDO Germany, Berlin

Ikea ‘Playin’ with my friends’ by Mother London

Channel 4 ‘Meet the Superhumans’ by 4creative

DirectTV ‘Funeral’, ‘Dinner Party’ and ‘Pizzeria’ by Grey New York.

Dove ‘Real Beauty Sketches’ by Ogilvy Brasil.

Axe ‘Susan Glenn’ by BBH New York

ALB ‘Golden Chains‘ music video by CLM BBDO

​Film Craft (if not previously showcased in the Film category)

Grand prix

Channel 4 ‘Meet the Superhumans’ by 4creative

Gold 

Credit Suisse ‘Metamorphosis’ by Havas Worldwide

Schweppes ‘Tumble’ by GPY&R and Will O’Rourke/Revolver

Come4 ‘The Lover’ by Being (NSFW)

Getty ‘Life cuts’ by Almap BBDO

Guinness ‘Cloud’ by Abbott Mead Vickers and The Mill

Old Spice ‘Muscle Music’ by Wieden + Kennedy and MJZ

PETA ‘98% Human’ by BBDO New York and The Mill

Action Contre La Faim ‘Justice for Muttur’ by TBWA Paris

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