Beck's continues its paper-based creativity with cardboard boom box

  • Packaging
  • May 6, 2014
  • StopPress Team
Beck's continues its paper-based creativity with cardboard boom box

For many, cardboard is something that belongs in recycling bins. But for 'cardboard engineer/packaging ninja' Mat Bogust, it's something to be messed with, as he did recently as part of Beck's NZ Music Month sponsorship. 

Beck's has been running with the tagline 'turning beer into art' for a while now and it has launched a series of music-inspired labels for its bottles in recent years. Each label motif is a reflection of cover art for a specific genre of music, from indie to hip hop, rock to pop, heavy metal to punk. So Bogust's company Think Packaging was asked to create a pack to show off these new labels, with Curious Design on artwork duties. 

"The brief contained the words something music inspired. I replied, 'Boom Box'. With some awesome extras of course." 

If only you could play music on it

At the other end of the cardboard spectrum, Bogust's business Rest in Pets, which offers a range of biodegradable cardboard caskets and urns, has been going from strength to strength as word spreads, he says. 

It has a distributor set up in New Zealand and is available at some vet and pet doctor clinics, as well as online at, and its own websiteIt is also talking to a distributor in Australia and a wholesaler who is interested in taking the product country-wide, and over in the UK, he says Pets at Home, the biggest chain of its type with over 370 stores, is conducting a trial. 

Bogust does a fair amount of work for Image Centre Group. And its inhouse production company OnDigital created this video profile on him recently. 

Check out some more of his cardboard creations here

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Whittaker's divides the court of public opinion – but all for a good cause

  • Advertising
  • February 22, 2019
  • Caitlin Salter
Whittaker's divides the court of public opinion – but all for a good cause

On Monday, Whittaker’s launched its latest novelty chocolate-lolly mash up with a chocolatey answer to retro bakesale treat coconut ice. The Coconut Ice Surprise chocolate has a twist though, 20c from each block goes to Plunket – a charity which New Zealanders agree is a worthy cause. However, to relate the chocolate to the charity, Whittaker's has built the campaign around baby gender reveal parties, causing a backlash from the public who argue gender norms have expanded beyond blue for boys and pink for girls.

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