Awards rewards: Denise Goodwin

  • TVNZ-NZ Marketing Awards
  • May 16, 2013
  • StopPress Team
Awards rewards: Denise Goodwin

As part of our push to remind you marcomms folk to get your entries in for the 2013 TVNZ-NZ Marketing Awards (entries close 5pm Friday 24 May), we're asking some past winners to tell us about their glorious victory, what it meant to the business and why these awards are different. Hello there Denise Goodwin, ex-Volkswagen marketing chief and now head of marketing at Flooring Brands. 

What did you win? The 2012 Supreme and Automotive awards.

What was it about your entry that stood out? The sheer challenge we faced to achieve growth, our ambition, belief and commitment to our strategy from our staff, to our business and agency partners, and the consistent investigation, action and passion that was evident over the four years that translated into fantastic, sustainable growth.

How did winning help your company, your staff or your career? It gave us an opportunity to take a breath and celebrate our success. To win the Supreme Award meant we had done something truly special and it gave us an opportunity to look beyond our own industry and benchmark across all New Zealand industries. Our staff and agency partners were elated, as was Volkswagen Germany, which continually looks to us as a global benchmark for marketing success. As for my career, I have recently started a new role as head of marketing for Flooring Brands, an opportunity that has come about through these successes.

Would you recommend other brands, businesses and agencies entering the awards? Yes, absolutely. It is a great opportunity to take the time to reflect as a team on what marketing strategies and innovations have been created and delivered over the year/s and highlight their business returns. For the team the awards evening is a great night out. I know we all had a blast last year.

What are some of the major differences between the TVNZ-NZ Marketing Awards and other awards? The major difference is that these awards recognise the importance of marketing and its place at the forefront of business and commercial success. It recognises all marketing disciplines from leadership to insights, plus it acknowledges key individuals. It’s not just about a campaign or creative idea but it rewards the strategy, insights and the people behind them.

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

MKTG announces Kimberly Kastelan as general manager

  • Advertising
  • February 15, 2019
  • StopPress Team
MKTG announces Kimberly Kastelan as general manager
Fleur Skinner, Kimberly Kastelan

Kimberly Kastelan is the new general manager MKTG in New Zealand, a promotion from her previous role as the agency's group account director. The appointment follows Fleur Skinner’s resignation.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit