Ads of the week: 19 April

  • TVC of the week
  • April 19, 2016
  • StopPress Team
Ads of the week: 19 April

Who's it for: New Zealand Transport Agency by Clemenger BBDO

Why we like it: This ad is a change of pace for the NZTA, after a series of slightly humorous and quirky ads from earlier in the year, but the serious tone doesn't make it any less effective. All can relate to that feeling of complete and utter exhaustion and this ad clearly shows the dangers of getting behind the wheel in that state. However, by drawing attention to one group and making shift workers the main characters, it really engages them to consider the message and revise their habits. It may be a dark ad, but the consequences of driving tired are even darker.

Who's it for: Health Promotion Agency by Y&R

Why we like it: It's not an easy task to break down preconceived ideas consumers have about food, but the loveable animated cereal boxes give it a good go. Despite being cereal boxes, the quirky series follows the characters through an identity crisis, a very human and therefore relatable thing to do. We can only imagine what the cereal boxes get up to at night when the supermarket is closed.

Who's it for: Auckland Transport by Republik and Zoomslide

Why we like it: There's a lot going on in the big city, yet many aren't sure exactly what. This ad gives much needed insight into the changes surrounding each mode of transport, and how they will benefit Aucklanders. The animated style is a new one for Auckland Transport, however it suits the concept of looking into the future and ads some entertainment to it. Public transport is a topic with many opinions involved, and no doubt more will come to light following this video. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The case for collaboration: Garage Project talks partnerships from production to promotion

  • advertsing
  • September 20, 2019
  • Courtney Devereux
The case for collaboration: Garage Project talks partnerships from production to promotion

Collaborations provide more than just a new product, it provides an opportunity for two brands to leverage each other's audiences and learn new ways of promoting. We spoke with Pete Gillespie, co-founder of Garage Project as to why he thinks partnerships are key to keeping the energy alive when creating new campaigns.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit