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  StopPress  

19 March 2021

 
 
DDB, Clemenger BBDO and Saatchi & Saatchi win big at Axis-21
 
 

Almost year on from New Zealand’s first Covid-19 lockdown, Adland is much changed and with it the industry’s creative output. This pandemic tainted creative was on show on Thursday night at Auckland’s Shed 10 as the creative industry came together to celebrate some exceptional advertising work from over the past twelve months at Axis-21. The

 
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  News
 
  March 19, 2021
 
  David Nothling-Demmer
 
 
LUMO gets creative with DOOH
 
 

OOH outfit LUMO has launch a new creative studio for digital out-of-home (DOOH). Born out of the challenges faced as a result of the pandemic and lockdowns LUMO Labs is a unique in-house facility focused entirely on creating and producing content solutions specific to the digital out-of-home (DOOH) channel. Designed to facilitate greater collaboration with advertisers and

 
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  News
 
  March 19, 2021
 
  StopPress Team
 
 
 
   
 
   
 
   
 
 
Blocked: Google reveals ads that missed the mark in 2020
 
 

On Tuesday, StopPress joined a Google press call in which the tech giant revealed details on how it fought bad advertising practices over the past year. Scott Spencer, Vice President of Product Development at Google spoke to the 2020 Ads Safety Report – an annual report on Google’s efforts to prevent malicious use of its

 
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  Media
 
  March 18, 2021
 
  StopPress Team
 
 
 
 
TVNZ’s Jodi O’Donnell talks record audience numbers and viewership trends
 
 

Following the release of TVNZ’s Interim Result FY2021, StopPress chatted to TVNZ’s Commercial Director Jodi O’Donnell about record audience numbers, a trend towards more simulcast viewing, and embracing creative opportunities with advertisers. TVNZ’s primetime daily news programmes are attracting record audiences. Why are they such a trusted Covid-19 source for New Zealanders? News audiences, from

 
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  Media
 
  March 19, 2021
 
  Monique McKenzie
 
 
 
 
Kāpiti, Flying Fish unveil new hyperreal commercial
 
 

Flying Fish speculative artist and director Anita Fontaine has directed Kāpiti’s latest visual feast for the brand’s new premium range of ice creams.  Together with creative agency Shine Limited, the latest work takes viewers on a hyperreal sensorial stimulation across breathtaking New Zealand landscapes.  Shot in the South Island, the film consists of three key

 
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  News
 
  March 17, 2021
 
  Monique McKenzie
 
 
 
 
 
 
   
 
   
 
 
 
 
 
VMO builds capacity with new offerings
 
 

Val Morgan Outdoor (VMO) has bolstered its national footprint with new media offerings to ad to its already significant office tower network. VMO is set to bring new screens to workplaces across Auckland, Wellington and Christchurch, with a range of different premium formats being installed. As part of this, the Out-of-Home player has secured an

 
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  Media
 
  March 18, 2021
 
  StopPress Team
 
 
Guinness, Special encourage Kiwis to celebrate St Paddy’s responsibly
 
 

Tomorrow is St Patrick’s Day – and for centuries, March 17th has given people a reason to come together and celebrate.  Luckily for Kiwis, we can still do so this year and Guinness NZ and Special Group have created a street poster campaign imploring them to do so responsibly. Tony Bradbourne,  Special Group Founder/CEO says:

 
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  News
 
  March 16, 2021
 
  Monique McKenzie
 
 
Pitchblack refresh iconic Honey Puffs jingle
 
 

For decades, Sanitarium Honey Puffs have occupied a special place in the hearts and pantries of Kiwis. Now, the beloved cereal is back – and so is the iconic song.  We’ve seen several iterations of the ‘funny honey bees’ over the years, with this latest spot designed to create buzz around a new Oaty Crunch

 
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  News
 
  March 18, 2021
 
  Monique McKenzie
 
 
Beauty Book appoints new editor
 
 

Almost a year after Auckland-based Beauty Media took over publication of The Beauty Book, they have appointed a new Editor in the form of long-time beauty journalist, Helene Ravlich. Beauty Media relaunched The Beauty Book brand last year when they published a celebratory issue marking the publication’s 15-year history. As well as a whole new

 
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  Movings/shakings
 
  March 18, 2021
 
  StopPress Team
 
 
EightyOne launches DOT loves data commercial
 
 

EightyOne has pulled together the first ever brand piece for its sister company, Wellington-based consulting agency DOT loves data, to be shown across TV, cinema and digital channels.   Both are separate entities, although the two work closely together. EightyOne ECD, Chris Bleackley, says: “DOT is an eclectic mix of data scientists and marketers. Our goal

 
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  News
 
  March 16, 2021
 
  Monique McKenzie
 
 
Samoa Tourism Authority invites ‘The Rock’ and travellers across the globe to visit their island paradise
 
 

In anticipation of international boarders reopening, Samoan Tourism Authority’s (STA) new campaign, invites Samoan-American Dwayne ‘The Rock’ Johnson back to his beautiful homeland, while encouraging travellers to also pay Samoa a visit. Already reaching 120,00 views, the campaign has been a hit around the world, with thousands of fans re-sharing the video, tagging The Rock,

 
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  News
 
  March 19, 2021
 
  Mollie Edwards
 
 
The Sound unveils latest marketing campaign
 
 

MediaWorks has launched a new marketing campaign for The Sound that puts the “best music ever made” front and centre of its creative.  Dynamic insertion technology has been utilised via QMS digital billboards and a ‘now playing’ message so consumers can see what is playing right now on The Sound.   The Sound Marketing Manager Lee

 
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  News
 
  March 17, 2021
 
  Monique McKenzie
 
 
 
 
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