Every year, StopPress asks players in the local industry for their reflections on the year that was. Here’s what Chris Riley, CEO at GroupM New Zealand, had to say.  Favourite local campaign I might be a bit biased as it’s one of our clients, but I loved the new Steinlager campaign – Peace Flotilla.  Whilst

The 2020 New Zealand YouTube Ads Leaderboard has been announced, showcasing the top 10 ads from the year that was. The YouTube Ads Leaderboard showcases the most creative and engaging ads – which were determined by an algorithm that factored in organic and paid views, watch time, and audience retention for the period 1 January

ReachMedia has landed a new client Spotlight a big player in the letterbox marketing space in New Zealand. As part of the new relationship, Spotlight will utilise the capabilities of ReachMedia’s extensive data and letterbox networks. Letterbox is a key channel for Spotlight, one that speaks to their customers’ buying behaviour. The company on average

On New Year’s Eve as Kiwis huddled around their campfires, took in firework displays and made soon to be discarded resolutions there was a sense of good riddance to the departing year as much as a welcoming of a new dawn. 2020 will forever go down as a tumultuous and challenging year, characterised by uncertainty

Small (but mighty) wellness drink brand Goju has released a new social campaign challenging health fanatics to try their potently healthy shots.  Created by freelance creative Tom Davies and director Lee Stapleton (Thundercock), ‘Can you handle the health?’ is led by five 30-second spots capturing each of Goju’s intensely healthy flavours – Turmeric, Beauty, Charcoal,

Specialist B2B communications agency Energise is starting off 2021 with a new senior level team appointment.  The Parnell-based agency has welcomed Melissa Semmens as Marketing Manager.  Semmens, who has extensive experience in both traditional and digital marketing, as well as a background in farming and agriculture, takes on the role after a 15-plus year marketing