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  StopPress  

29 January 2021

 
 
Year in Review: Chris Riley, GroupM New Zealand
 
 

Every year, StopPress asks players in the local industry for their reflections on the year that was. Here’s what Chris Riley, CEO at GroupM New Zealand, had to say.  Favourite local campaign I might be a bit biased as it’s one of our clients, but I loved the new Steinlager campaign – Peace Flotilla.  Whilst

 
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  Year in Review 2020
 
  January 28, 2021
 
  Chris Riley
 
 
2020 YouTube Ads Leaderboard for NZ released
 
 

The 2020 New Zealand YouTube Ads Leaderboard has been announced, showcasing the top 10 ads from the year that was. The YouTube Ads Leaderboard showcases the most creative and engaging ads – which were determined by an algorithm that factored in organic and paid views, watch time, and audience retention for the period 1 January

 
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  News
 
  January 28, 2021
 
  Monique McKenzie
 
 
 
   
 
   
 
   
 
 
ReachMedia signs Spotlight
 
 

ReachMedia has landed a new client Spotlight a big player in the letterbox marketing space in New Zealand. As part of the new relationship, Spotlight will utilise the capabilities of ReachMedia’s extensive data and letterbox networks. Letterbox is a key channel for Spotlight, one that speaks to their customers’ buying behaviour. The company on average

 
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  News
 
  January 27, 2021
 
  StopPress Team
 
 
 
 
Zavy + StopPress Social Scoreboard: Conscious reset – Kiwis’ rising optimism in 2021
 
 

On New Year’s Eve as Kiwis huddled around their campfires, took in firework displays and made soon to be discarded resolutions there was a sense of good riddance to the departing year as much as a welcoming of a new dawn. 2020 will forever go down as a tumultuous and challenging year, characterised by uncertainty

 
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  Partner articles
 
  January 28, 2021
 
  StopPress Team + Zavy
 
 
 
 
Goju’s new campaign challenges wellness-woke Kiwis
 
 

Small (but mighty) wellness drink brand Goju has released a new social campaign challenging health fanatics to try their potently healthy shots.  Created by freelance creative Tom Davies and director Lee Stapleton (Thundercock), ‘Can you handle the health?’ is led by five 30-second spots capturing each of Goju’s intensely healthy flavours – Turmeric, Beauty, Charcoal,

 
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  News
 
  January 29, 2021
 
  Monique McKenzie
 
 
 
 
 
 
   
 
   
 
 
 
 
 
Energise appoints Marketing Manager
 
 

Specialist B2B communications agency Energise is starting off 2021 with a new senior level team appointment.  The Parnell-based agency has welcomed Melissa Semmens as Marketing Manager.  Semmens, who has extensive experience in both traditional and digital marketing, as well as a background in farming and agriculture, takes on the role after a 15-plus year marketing

 
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  Movings/shakings
 
  January 29, 2021
 
  Monique McKenzie
 
 
 
 
Popular
 
 
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The Stoppies 2020: All the Winners

 
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Out of Home looks forward to 2021

 
Nestlé, Saatchi & Saatchi NZ introduce ‘Dipcoms’ 3
 

Nestlé, Saatchi & Saatchi NZ int...

 
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YoungShand looks to the future  
 

YoungShand looks to the future

 
Colenso MD Scott Coldham departs agency  
 

Colenso MD Scott Coldham departs agency

 
Onfire Design appoints Account Manager  
 

Onfire Design appoints Account Manager

 
 
 
 
 
 
 
FROM THE ICG BUSINESS NETWORK
 
 
 
Icebreaker set to double size of business by 2025  
 

Icebreaker set to double siz...

 
 
Keeping Kiwi businesses moving through digitisation  
 

Keeping Kiwi businesses movi...

 
 
Torpedo7 brings excitment to TV adverts with scannable QR codes  
 

Torpedo7 brings excitment to...

 
 
Nido leaves investors $23m out of pocket  
 

Nido leaves investors $23m o...

 
 
Klarna app brings smooth shopping to Kiwis  
 

Klarna app brings smooth sho...

 
 
 
 
 
Packaging that functions exactly like plastic  
 

Packaging that functions exa...

 
 
Pregnancy app to help with stress and wellbeing  
 

Pregnancy app to help with s...

 
 
BizCover: business insurance online and in minutes  
 

BizCover: business insurance...

 
 
Sampling the other side: Samsung launches ‘iTest’  
 

Sampling the other side: Sam...

 
 
Entries are open: New Zealand International Business Awards 2021  
 

Entries are open: New Zealan...

 
 
 
 
 
  Movings/Shakings

Movings/Shakings

 
 
 
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