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  StopPress  

31 January 2020

 
 
Colenso BBDO announces Maria Devereux as new ECD
 
 

Maria Devereux has stepped up into the role of executive creative director at Colenso BBDO, effective immediately. Moving on from creative director, Devereux says the move has been a fast one but brings with it exciting new opportunities. “Things are rapidly changing and I’m excited by the opportunity to influence both the work we do

 
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  News
 
  January 29, 2020
 
  StopPress Team
 
 
Run agency and Auckland Council bring Pride to the CBD
 
 

Auckland’s pride festival is quickly approaching for 2020 and Run agency alongside Auckland Council are glamping up our CBD in preparation. Proud Centres is the initiative run by the Auckland Council and it includes this new interactive installation located the CBD’s Ellen Melville Centre on High Street.  Huge light panels are controlled by a web app, allowing

 
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  News
 
  January 30, 2020
 
  StopPress Team
 
 
 
   
 
   
 
   
 
 
Mango PR introduces new role, headed by Jill Dryden
 
 

Mango PR has announced today the introduction of a role to further the groups’ corporate communications. Jill Dryden has stepped into the new role effective immediately. Dryden has been working with Mango since 2018, and comes from a senior practitioner role across Star Public Relations, Porter Novelli and Network Communications. Claudia Macdonald, Mango’s managing director,

 
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  News
 
  January 31, 2020
 
  StopPress Team
 
 
 
 
Out-of-home sector grows revenue for fourth consecutive year
 
 

The Outdoor Media Association (OMANZ) is reporting revenue growth of 14.2 percent in 2019, taking the sector’s annual revenues to $141.25 million. Every quarter in the year contributed to annual growth. Looking back to 2016, the sector has seen a consolidated annual growth rate of 37 percent. About the result, OMANZ general manager Natasha O’Connor

 
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  News
 
  January 29, 2020
 
  StopPress Team
 
 
 
 
You’ve got data – now what? Part one
 
 

Adland is full of conversations about data – what to collect and how to collect it, how to draw insights from it and how to craft compelling stories that resonate with audiences around it. Jonathan Cotton finds turning it all into real commercial runs on the board is harder than it sounds. So what do

 
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  News
 
  January 30, 2020
 
  Jonathan Cotton
 
 
 
 
 
 
   
 
   
 
 
 
 
 
A holistic approach to telling your story
 
 

Today, Scroll Media is more than pure programmatic. Managing director Jane Ormsby talks us through its programmatic channels, IO sales, custom integrated campaigns and more. In today’s evolving landscape, no one can afford to rest on their laurels and Scroll Media has demonstrated that in its offer. How have you evolved since day one? We

 
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  News
 
  January 30, 2020
 
  Jane Ormsby
 
 
Don’t try to sell, help to buy: Track’s Andy Bell on understanding the customer journey
 
 

Following a year of significant growth for Track New Zealand, with new clients and a double in headcount, Erin McKenzie talks to managing director Andy Bell about what it means to be in the business of customer intimacy, and why a hybrid of data and human is the way forward. With 2020 and a new

 
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  News
 
  January 29, 2020
 
  Erin McKenzie
 
 
Brand weakness and selling your flaws
 
 

Amy Pollok, senior Strategist for Colenso BBDO writes about how marketers should see their weaknesses as something to be proud of. We, as marketers, spend a lot of time thinking about what brands are good at. What their strengths are. Maybe the product has unbeatable features, maybe the company has years of expertise, or maybe

 
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  Opinion
 
  January 30, 2020
 
  Amy Pollok
 
 
The compendium: Superbowl edition
 
 

That’s right folks, if you’ve ever thought of spending eight years worth of your advertising budget for one occasion, then these Superbowl ads will show you how. Welcome to our international intertubes, Superbowl edition. Which one’s your favourite? Shit son, are they even allowed to have Coke likeness can in the beginning? What was the

 
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  Poppress
 
  January 31, 2020
 
  Courtney Devereux
 
 
 
 
Popular
 
 
You’ve got data – now what? Part one 1
 

You’ve got data – now what? Part one

 
Out-of-home sector grows revenue for fourth consecutive year 2
 

Out-of-home sector grows revenue for f...

 
Run agency and Auckland Council bring Pride to the CBD 3
 

Run agency and Auckland Council bring ...

 
Editor's Picks
 
 
The compendium: Superbowl edition  
 

The compendium: Superbowl edition

 
A holistic approach to telling your story  
 

A holistic approach to telling your story

 
Brand weakness and selling your flaws  
 

Brand weakness and selling your flaws

 
 
 
 
 
 
 
FROM THE ICG BUSINESS NETWORK
 
 
 
Beauty & Beyond debuts a new look  
 

Beauty & Beyond debuts ...

 
 
Deadly Ponies launches recycle programme  
 

Deadly Ponies launches recyc...

 
 
Economic activity and business confidence bouncing back  
 

Economic activity and busine...

 
 
New Click to pay encourages shopping cart completion  
 

New Click to pay encourages ...

 
 
New Zealand fashion icons shine in Levi’s female empowerment campaign  
 

New Zealand fashion icons sh...

 
 
 
 
 
What is an ESOP? And why are we thinking about this?  
 

What is an ESOP? And why are...

 
 
Superette Takeaways: Ordering up innovation with Rickie Dee  
 

Superette Takeaways: Orderin...

 
 
Fixing gender inequality should be up to women right? Wrong. Men? Nope  
 

Fixing gender inequality sho...

 
 
New Zealand receives first of its kind investment scout programme  
 

New Zealand receives first o...

 
 
How technology saved the lockdown  
 

How technology saved the loc...

 
 
 
 
 
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Movings/Shakings

 
 
 
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