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  StopPress  

13 March 2020

 
 
Axis Awards 2020: Clemenger BBDO, Colenso BBDO and DDB stock pile golds
 
 

Last night the industry gathered at Sky City to celebrate the 40th annual Axis Awards. The Grand Axis went to that of Clemenger BBDO, while DDB was heralded as Agency of the Year. It was the 40th anniversary of the Axis Awards, and the crowds gathered to celebrate the work put out over the last

 
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  News
 
  March 13, 2020
 
  Courtney Devereux
 
 
Idealog closes print production, focuses on digital
 
 

It was announced today that Idealog magazine will be shifting solely to its digital site and has ceased its physical print production. Founded in 2006, Idealog was created to cover some of New Zealand’s most exciting businesses and entrepreneurs, from Rod Drury at Xero, Vaughan Rowsell at Vend to Frances Valintine at The Mind Lab

 
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  News
 
  March 13, 2020
 
  Courtney Devereux
 
 
 
   
 
   
 
   
 
 
Tourism Fiji invites expressions of interest 2020
 
 

Tourism Fiji is inviting media planning and buying agencies to register their interest to work with the tourism body to further its reach into the New Zealand market.   As Fiji welcomes a record number of Kiwi visitors, Tourism Fiji is looking for applicants who can provide strategic and creative media buying solutions to assist

 
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  News
 
  March 13, 2020
 
  StopPress + Tourism Fiji
 
 
 
 
How to optimise your marketing effectiveness with Neuroscience
 
 

By tapping into the science behind the human mind, marketers are gaining greater insight into how consumers respond to brands. Neuromarketing and neuroanalytics company, Neuro-Insight, is using the latest technology to assist marketers to target the deepest level of consumer decision-making – the subconscious – and affect greater brand buy-in. Here’s something to blow your

 
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  Partner articles
 
  March 13, 2020
 
  StopPress + Neuro Insight
 
 
 
 
Movings and Shakings: 12 March
 
 

Movings and Shakings at Finch and Mazda. Finch sees double Film production company Finch has announced two new executive producers for its New Zealand arm. Jimena Murray and Rebekah ‘Bex’ Kelly have been promoted and will be responsible for the running of the office and the promotion and marketing of the company’s advertising, post and

 
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  News
 
  March 12, 2020
 
  StopPress Team
 
 
 
 
 
 
   
 
   
 
 
 
 
 
WARC releases global top 100 creative campaigns
 
 

The World Advertising Research Centre (WARC) has released its yearly round-up of top 100 creative campaigns. Here are the top ten and why they deserved the title of most creative. The Whopper Detour for Burger King by FCB New York When it comes to fast food, specifically burgers, there are two chains that supreme above the

 
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  News
 
  March 12, 2020
 
  StopPress Team
 
 
Marketing is everything, then and now
 
 

Mike Hutcheson explores how the decades of the 70s and 80s were the halcyon days of advertising, and what we can learn from the past. Ad Agencies were the de-facto Marketing departments of their client companies. Agencies dealt directly with entrepreneurial CEOs and were the ideas factories of commerce, involved in the overall marketing mix. We

 
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  Opinion
 
  March 12, 2020
 
  Mike Hutcheson
 
 
ASB Sustainaball takes out Colmar Brunton Impact Award
 
 

February’s Ad Impact Award and the first for 2020 is taken out by ASB’s Sustainaball, created by With Collective linked by Isobar. Read more about ASB’s Sustinaball here. Winning the Colmar Brunton Ad Impact award isn’t an easy task, and this month the honour went to ASB with their ad ‘The ASB Sustainaball.’ It tells

 
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  News
 
  March 11, 2020
 
  StopPress Team
 
 
Understanding the new
 
 

A number of recent new business wins have reminded me how much I love working on new clients. Don’t get me wrong, I’m not one of the sorts of guys who are attracted by the ‘newest and shiniest thing’ but I love the learning and discovery that comes from building your understanding of a business

 
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  Opinion
 
  March 13, 2020
 
  Steven Giannoulis
 
 
Beacons invite entries for 2020 media agency of the year
 
 

The Beacons for 2020 are now accepting entries for the media agency of the year award. In association with oOh!media and the Comms Council, the Beacons for 2020 celebrate the business that has made the greatest overall improvements to their business over the past year.  Entries are open with a closing date of 4pm Thursday

 
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  News
 
  March 12, 2020
 
  StopPress Team
 
 
The compendium: March 13
 
 

This week’s round-up of international ads could be compared to a box of Favourites, we have a delightful Cadbury, a mediocre Picnic and a not so nice Cherry Ripe that is always left in the box. This 30-second ad is 30 seconds too long. Could TBWA not have thought of any other way to promote

 
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  Poppress
 
  March 13, 2020
 
  Mollie Edwards
 
 
 
 
Popular
 
 
Axis Awards 2020: Clemenger BBDO, Colenso BBDO and DDB stock pile golds 1
 

Axis Awards 2020: Clemenger BBDO, Cole...

 
Understanding the new 2
 

Understanding the new

 
Idealog closes print production, focuses on digital 3
 

Idealog closes print production, focus...

 
Editor's Picks
 
 
Tourism Fiji invites expressions of interest 2020  
 

Tourism Fiji invites expressions of in...

 
How to optimise your marketing effectiveness with Neuroscience  
 

How to optimise your marketing effecti...

 
Idealog closes print production, focuses on digital  
 

Idealog closes print production, focus...

 
 
 
 
 
 
 
FROM THE ICG BUSINESS NETWORK
 
 
 
All the goodness: Anchor’s speciality milk range is now certified carbonzero  
 

All the goodness: AnchorR...

 
 
New research reveals Gen Z and males to spend the most this Christmas  
 

New research reveals Gen Z a...

 
 
In time for Black Friday, customers can virtually explore their local mall  
 

In time for Black Friday, cu...

 
 
A massive team effort: Wanaka welcomes new Mitre 10 Mega  
 

A massive team effort: Wanak...

 
 
Retail Tips: Stand out from the crowd this Black Friday  
 

Retail Tips: Stand out from ...

 
 
 
 
 
Support local: Lockdown start-up SOS partners with inKind to launch Universal Voucher  
 

Support local: Lockdown star...

 
 
Wine not? Newcomer Round Theory is the guilt free drink we all need  
 

Wine not? Newcomer Round The...

 
 
An immersive Van Gogh experience is coming to NZ shores  
 

An immersive Van Gogh experi...

 
 
Introducing Marlow: Athleisurewear for the fast-paced consumer  
 

Introducing Marlow: Athleisu...

 
 
Kiwi recycled swimwear label launches into export market  
 

Kiwi recycled swimwear label...

 
 
 
 
 
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Movings/Shakings

 
 
 
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