Last night the industry gathered at Sky City to celebrate the 40th annual Axis Awards. The Grand Axis went to that of Clemenger BBDO, while DDB was heralded as Agency of the Year. It was the 40th anniversary of the Axis Awards, and the crowds gathered to celebrate the work put out over the last

It was announced today that Idealog magazine will be shifting solely to its digital site and has ceased its physical print production. Founded in 2006, Idealog was created to cover some of New Zealand’s most exciting businesses and entrepreneurs, from Rod Drury at Xero, Vaughan Rowsell at Vend to Frances Valintine at The Mind Lab

Cider brand Orchard Thieves are outshining their competitors with a standout neon poster that features their distinctive fox logo. The campaign, however, did not start easy. After booking a poster space with Phantom Billstickers, an LED neon flex fox was designed in China and ready for shipment. Shortly after, the Covid-19 coronavirus hit, and the

Tourism Fiji is inviting media planning and buying agencies to register their interest to work with the tourism body to further its reach into the New Zealand market.   As Fiji welcomes a record number of Kiwi visitors, Tourism Fiji is looking for applicants who can provide strategic and creative media buying solutions to assist

By tapping into the science behind the human mind, marketers are gaining greater insight into how consumers respond to brands. Neuromarketing and neuroanalytics company, Neuro-Insight, is using the latest technology to assist marketers to target the deepest level of consumer decision-making – the subconscious – and affect greater brand buy-in. Here’s something to blow your

Movings and Shakings at Finch and Mazda. Finch sees double Film production company Finch has announced two new executive producers for its New Zealand arm. Jimena Murray and Rebekah ‘Bex’ Kelly have been promoted and will be responsible for the running of the office and the promotion and marketing of the company’s advertising, post and

The World Advertising Research Centre (WARC) has released its yearly round-up of top 100 creative campaigns. Here are the top ten and why they deserved the title of most creative. The Whopper Detour for Burger King by FCB New York When it comes to fast food, specifically burgers, there are two chains that supreme above the

Mike Hutcheson explores how the decades of the 70s and 80s were the halcyon days of advertising, and what we can learn from the past. Ad Agencies were the de-facto Marketing departments of their client companies. Agencies dealt directly with entrepreneurial CEOs and were the ideas factories of commerce, involved in the overall marketing mix. We

February’s Ad Impact Award and the first for 2020 is taken out by ASB’s Sustainaball, created by With Collective linked by Isobar. Read more about ASB’s Sustinaball here. Winning the Colmar Brunton Ad Impact award isn’t an easy task, and this month the honour went to ASB with their ad ‘The ASB Sustainaball.’ It tells

A number of recent new business wins have reminded me how much I love working on new clients. Don’t get me wrong, I’m not one of the sorts of guys who are attracted by the ‘newest and shiniest thing’ but I love the learning and discovery that comes from building your understanding of a business

The Beacons for 2020 are now accepting entries for the media agency of the year award. In association with oOh!media and the Comms Council, the Beacons for 2020 celebrate the business that has made the greatest overall improvements to their business over the past year.  Entries are open with a closing date of 4pm Thursday

This week’s round-up of international ads could be compared to a box of Favourites, we have a delightful Cadbury, a mediocre Picnic and a not so nice Cherry Ripe that is always left in the box. This 30-second ad is 30 seconds too long. Could TBWA not have thought of any other way to promote