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| Kia ora [firstname] Summer in Aotearoa means it's time for music festivals - from Laneway to Electric Avenue and Rhythm & Vines. Live Nation's Kristy Rosser shares why more and more brands are showing up at these events with more than just a logo. Kantar is amplifying its Ad Impact Awards with a new AI tool, Link AI, allowing the company to measure the creative effectiveness of a campaign while it is live. Media expert Antony Young has rounded up the global media news headlines. This week: PetSmart fumbles a viral gift, Sweden's IAB dumps Meta and brands are using microdramas as their new content test bed. QMS New Zealand has revealed its new market positioning: Aotearoa's total out of home audience solution. It's based on three pillars: the scale and breadth of its network as well as its dominance of the Auckland market. Meanwhile, Testicular Cancer NZ and Colenso BBDO are marking Testicular Cancer Awareness Month this April with Lump Lottery, and Mitre 10 and Quantum Jump are celebrating a win at the APAC Loyalty Awards. In Movings and Shakings, Bastion is welcoming a new managing director, experience. Happy reading! If you have news you’d like to share, email us at editor@stoppress.co.nz. Have a lovely week. We’ll be back on Friday. Zahra and the StopPress Team |
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Brands are showing up at music festivals with more than just a logo. Live Nation's Kristy Rosser shares what that looks like in 2026. |
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