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| Kia ora [firstname], In today's newsy, Digitas head of content Chris Brunner discusses the rise of expressive experiences and how it heralds a new era for customer experience - he has some handy tips on how brands can express themselves. TBWA\New Zealand is helping businesses bridge the technology gap by launching TBWA\i, a new arm to the agency designed to bring the right people, AI product and processes together and reimagine what's possible. Former Bastion Shine chief strategy officer Andy McLeish has taken a dive into fintech, alongside his brother Dave McLeish. Their new platform, Wedge Money, aims to help Kiwis get better outcomes on their savings. TBWA\NZ features again, this time with Tourism New Zealand for their new campaign, which encourages travellers to "find your 100%" in Aotearoa. Shot with beautiful visuals from across the country, it's safe to say their campaign video gave me goosebumps! Meanwhile, LUMO and MBM are celebrating a win for their Colours of New Zealand campaign for Dulux at the World OOH Congress, which was held in Mexico City earlier this month. All this and more below! Happy reading and if you have news you’d like to share, let us know. Email editor@stoppress.co.nz. Enjoy the weekend - we'll see you on Tuesday. Mā te wā, Zahra and the StopPress team. |
| Again, with feeling: The rise of expressive experiences | ||||||||||||||||||||||||||||||||||||
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There is a shift under way in the world of experience design, and it's not about AI, says Digitas head of content Chris Brunner. |
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