Cannes Lions Festival of Creativity – the internationally recognised creative awards show – has announced Colenso BBDO as the Agency of the Decade, Pacific. The announcement was made during Cannes Lions Live where the agency virtually collected the accolade, complemented by an acceptance showreel. “It is a career highlight. Looking back over the last ten

Colenso BBDO recently took our the esteemed prize at the 2020 Cannes Lions Festival of Creativity; Agency of the Decade. Here, we talk to managing director Scott Coldham on what the award meant to the agency, and the creative strength that comes from working in Aotearoa. Coldham has been with the agency for the better

Your guide to essential marketing, advertising and media matters in New Zealand. CX and the digital direction The customer experience (CX) is at the heart of this issue of NZ Marketing. Marketers, agencies and business leaders engage the topic from all angels: internal business strategy; the role data plays in developing better CX; and how

We all know how much Kiwis love a cheeky cold one, so what could be better than a portable pub that travels around the country? DDB New Zealand and Emerson’s have joined forces to bring a New Zealand first, ‘Tiny Pub’. Focusing on Emerson’s founding ethos, allowing quality time to connect over a brew, the

Pead has gone the extra length to make sure our Warriors know they’re supported by their fans while they’re stuck in Australia. Teaming up with creative director, Dan Martin the agency has created a stunning show of what is means to be a true Warriors fan. The agency brought together 100 Vodafone Warriors fans to

Redundancies, restructuring and reassuring staff. Change management in the time of Covid-19 has been challenging for many businesses to navigate. But, as John Boyd explains, having an effective internal comms strategy in place makes managing the process that much easier. As we head into the second half of the year, our workforces look a lot

By Makayla Wallace-Tidd Celebrating a new beginning with its 2.0 version, founder of Sauce Zeenat Wilkinson, takes us through the new slow and deliberate way they are bringing content to consumers. Sauce was created by Zeenat Wilkinson and now has a second team member, Liam Sharma. The duo works together as co-editors to produce and

Phantom Billstickers and Not Another have combined their creative minds to bring poster initiative Yeah!Local to the streets. During the lockdown, creative entrepreneurs behind Not Another, Adrien Taylor and Mark Townsend, decided they needed a project to devote their energy too. Which prompted the birth of Yeah! Local, a street poster campaign that supports small