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  StopPress  

11 August 2020

 
 
Viva venture: NZME launches Viva lifestyle magazine
 
 

In light of our magazine landscape being thinned following the closure of Bauer, NZME has taken a direct approach and is launching Viva as a stand-alone lifestyle magazine. Here, we talk to Margaret Hawker, NZME’s GM of integration about what to expect in the new Viva Volume 1. Launching August 31, the new lifestyle publication

 
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  News
 
  August 11, 2020
 
  Courtney Devereux
 
 
Close call: DDB and KiwiRail highlight train driver trauma
 
 

Following the tremendous success of 2019’s “Near Miss Memorials,” KiwiRail, DDB, and TrackSAFE NZ have launched yet another campaign to reinforce the impact near misses have on Kiwi train drivers. Last year’s campaign saw half crosses placed at rail crossing where fatalities had almost occurred. Each half cross had a QR code that linked to

 
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  News
 
  August 10, 2020
 
  Mollie Edwards
 
 
 
   
 
   
 
   
 
 
Publicis Groupe launch new PR and comms network
 
 

Publicis Groupe has announced today its new offering MSL, set to be one of the largest communications and public relations networks. The network will encompass all offerings of a communications and PR agency, and will be headed by Isobell Kerr-Newell, previously Saatchi & Saatchi’s head of PR. “It is wonderful to be able to continue

 
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  News
 
  August 10, 2020
 
  StopPress Team
 
 
 
 
Shout Media grows to accommodate consumer demand
 
 

Shout Media has landed on its feet post-lockdown, and in doing so has had to expand to accommodate growing client needs. Growth trajectory for the company has shown hope for the rest of 2020, sales for June and July were up 20 percent on last year reports sales director Jen Sergel. “To meet demand, we

 
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  News
 
  August 10, 2020
 
  StopPress Team
 
 
 
 
2degrees, TBWA & Three debut winner of Super Rugby reality show
 
 

2nd Chance Charlie was created in part by 2degrees, TBWA & Three, and gave Kiwis a second chance at Super Rugby stardom. The end of the popular series now means one lucky Kiwi gets to fulfil his lifetime dream on the field. The series saw James Cockburn, a 27-year-old firefighter from Wellington win an intensive

 
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  News
 
  August 10, 2020
 
  StopPress Team
 
 
 
 
 
 
   
 
   
 
 
 
 
 
Go Media takes advertising to the tracks
 
 

Go Media and the Greater Wellington Regional Council (GWRC) have joined forces to install overhead interior panels on Wellington trains which will enable advertisers to reach travelers on their journeys to and from work. Wellington reigns top when it comes to public transport users, with more than 1.2 million rail trips recorded across the city’s

 
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  News
 
  August 11, 2020
 
  StopPress Team
 
 
Bell Tea takes out July Colmar Brunton Ad Impact Award
 
 

Bell Tea and its funky dancing mugs have done more than show the power of an awesome cup of tea, it has also taken out the Colmar Brunton Ad Impact Award for July. July was a great month for advertising, and we tested a wide range of amazing creatives. Picking a winner of the Colmar

 
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  News
 
  August 10, 2020
 
  StopPress Team
 
 
 
 
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