In light of our magazine landscape being thinned following the closure of Bauer, NZME has taken a direct approach and is launching Viva as a stand-alone lifestyle magazine. Here, we talk to Margaret Hawker, NZME’s GM of integration about what to expect in the new Viva Volume 1. Launching August 31, the new lifestyle publication

Following the tremendous success of 2019’s “Near Miss Memorials,” KiwiRail, DDB, and TrackSAFE NZ have launched yet another campaign to reinforce the impact near misses have on Kiwi train drivers. Last year’s campaign saw half crosses placed at rail crossing where fatalities had almost occurred. Each half cross had a QR code that linked to

Publicis Groupe has announced today its new offering MSL, set to be one of the largest communications and public relations networks. The network will encompass all offerings of a communications and PR agency, and will be headed by Isobell Kerr-Newell, previously Saatchi & Saatchi’s head of PR. “It is wonderful to be able to continue

Shout Media has landed on its feet post-lockdown, and in doing so has had to expand to accommodate growing client needs. Growth trajectory for the company has shown hope for the rest of 2020, sales for June and July were up 20 percent on last year reports sales director Jen Sergel. “To meet demand, we

2nd Chance Charlie was created in part by 2degrees, TBWA & Three, and gave Kiwis a second chance at Super Rugby stardom. The end of the popular series now means one lucky Kiwi gets to fulfil his lifetime dream on the field. The series saw James Cockburn, a 27-year-old firefighter from Wellington win an intensive

Go Media and the Greater Wellington Regional Council (GWRC) have joined forces to install overhead interior panels on Wellington trains which will enable advertisers to reach travelers on their journeys to and from work. Wellington reigns top when it comes to public transport users, with more than 1.2 million rail trips recorded across the city’s

Bell Tea and its funky dancing mugs have done more than show the power of an awesome cup of tea, it has also taken out the Colmar Brunton Ad Impact Award for July. July was a great month for advertising, and we tested a wide range of amazing creatives. Picking a winner of the Colmar