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  StopPress  

17 July 2020

 
 
Stanley St’s 2020 vision: New hires, new accounts, and new determination
 
 

Stanley St has been quietly churning out the wins during the last six months, taking on new hires, the Tourism New Zealand account, and further diversifying its in-house strategic offering. Here, we talk to Andrew Reinholds, Head of Media at Stanley St, on the outlook for the rest of the year, as well as hearing

 
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  News
 
  July 16, 2020
 
  Courtney Devereux
 
 
HumanForest and Studio South: Connecting design with purpose
 
 

HumanForest is an e-bike venture launched in the UK that enlisted New Zealand design agency Studio South to manage its design. Here, we talk to HumanForest co-founder Caroline Seton and Founder and CCO of Studio South, Sam Southwell, about creating impactful yet simple design to cut through the noise of one of the worlds busiest

 
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  Storyteller Series
 
  July 17, 2020
 
  StopPress Team
 
 
 
   
 
   
 
   
 
 
TRB’s ORCA finalists announced for 2020
 
 

The finalists for the 2020 ORCA Awards have been announced. Special mentions go to DDB and FCB who take two spots each. The finalists are; VW – Swim Mum: Matt Williams, Freddie Coltart & Rory McKechnie at DDB McDonald’s – Working Late Tonight: Matt Williams & Freddie Coltart at DDB Fire and Emergency NZ – Forest Fire: Hayley Marks & Kimberley

 
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  News
 
  July 16, 2020
 
  StopPress Team
 
 
 
 
New Vero campaign reminds businesses insurance is not a DIY project
 
 

A new campaign for Vero from Big Communications reminds business owners and managers that arranging business insurance can be complex and is best left to an expert. The print, digital and TVC campaign highlights Vero’s intermediated business model as being one of the insurer’s key differentiators. “All of the business Vero underwrites comes to us

 
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  News
 
  July 15, 2020
 
  StopPress Team
 
 
 
 
Innovative Phantom posters determine brands audience
 
 

Through some seriously innovative technology, Phantom Billstickers and digital analytics company Quividi, have been able to pick up personal information from the people who have been in front of their recently launched OOH digital screens. A month after switched on, the new Locky Dock screens are providing an opportunity for marketers to spotlight ads while

 
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  News
 
  July 16, 2020
 
  Mollie Edwards
 
 
 
 
 
 
   
 
   
 
 
 
 
 
JCDecaux and Co see success of large format Out Of Home
 
 

A recent study from Fiftyfive5 has shown that large format Out-of-Home advertising is proven to boost brand sentiment metrics as well as raise overall campaign awareness. For JCDecaux, the study found that large format touchpoints have positively impacted consumer brand sentiment on four key measures, interest, trust, preference and consideration. The landmark study also aimed

 
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  News
 
  July 15, 2020
 
  StopPress Team
 
 
FMG takes out the June Colmar Brunton Ad Impact Award
 
 

This month, the June Colmar Brunton Award went to FMG with their latest execution from the Progress campaign – ‘Apple.’ The ad gives a humorous insight into rural life and all the ways that FMG can help. While the ad performed extremely strongly across the 3 pillars of successful advertising (Branding, Enjoyment and Impact), the

 
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  News
 
  July 17, 2020
 
  StopPress Team
 
 
 
 
Popular
 
 
FMG takes out the June Colmar Brunton Ad Impact Award 1
 

FMG takes out the June Colmar Brunton ...

 
TRB’s ORCA finalists announced for 2020 2
 

TRB’s ORCA finalists announced f...

 
Stanley St’s 2020 vision: New hires, new accounts, and new determination 3
 

Stanley St’s 2020 vision: New hires,...

 
Editor's Picks
 
 
HumanForest and Studio South: Connecting design with purpose  
 

HumanForest and Studio South: Connecti...

 
Stanley St’s 2020 vision: New hires, new accounts, and new determination  
 

Stanley St’s 2020 vision: New hires,...

 
Spark and Colenso BBDO refresh Kupu app in time for Matariki  
 

Spark and Colenso BBDO refresh Kupu ap...

 
 
 
 
 
 
 
FROM THE ICG BUSINESS NETWORK
 
 
 
All the goodness: Anchor’s speciality milk range is now certified carbonzero  
 

All the goodness: AnchorR...

 
 
New research reveals Gen Z and males to spend the most this Christmas  
 

New research reveals Gen Z a...

 
 
In time for Black Friday, customers can virtually explore their local mall  
 

In time for Black Friday, cu...

 
 
A massive team effort: Wanaka welcomes new Mitre 10 Mega  
 

A massive team effort: Wanak...

 
 
Retail Tips: Stand out from the crowd this Black Friday  
 

Retail Tips: Stand out from ...

 
 
 
 
 
White Mirror Episode 7: Perspective  
 

White Mirror Episode 7: Pers...

 
 
Support local: Lockdown start-up SOS partners with inKind to launch Universal Voucher  
 

Support local: Lockdown star...

 
 
Wine not? Newcomer Round Theory is the guilt free drink we all need  
 

Wine not? Newcomer Round The...

 
 
An immersive Van Gogh experience is coming to NZ shores  
 

An immersive Van Gogh experi...

 
 
Introducing Marlow: Athleisurewear for the fast-paced consumer  
 

Introducing Marlow: Athleisu...

 
 
 
 
 
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