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  StopPress  

26 March 2021

 
 
Special launches Special PR
 
 

Special Group has announced the launch of Special PR – a natural extension for the agency considering its long track record of creating work that has a PR focus and generates headlines worldwide. Kelly Grindle has been appointed as Head of PR & Influence in its Auckland office, effective immediately.   He has over 15 years

 
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  News
 
  March 26, 2021
 
  Monique McKenzie
 
 
EightyOne launches media arm
 
 

Following the announcement of new sport agency EightyOneX, EightyOne has now launched a media offshoot – with Grant Maxwell headlining proceedings.  Called EightyOneM, it will merge data and media in a post cookie world.  Maxwell says: “After five years immersed in the digital performance world, I’m stoked to be returning to the wider advertising community,

 
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  News
 
  March 25, 2021
 
  Monique McKenzie
 
 
 
   
 
   
 
   
 
 
Peter Horgan on why OMG is leading the local market
 
 

When it comes to media agencies in New Zealand, OMG there’s one agency that takes the cake – Omnicom Media Group New Zealand (OMG NZ). According to a recent report by the global research company RECMA, OMG has maintained its position as New Zealand’s number one media and marketing services group. RECMA’s Diagnostics Report evaluates

 
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  Media
 
  March 26, 2021
 
  David Nothling-Demmer
 
 
 
 
One Picture Group acquires Gravitas
 
 

As part of its expansion plans, marketing strategy and professional services consultancy the One Picture Group has announced the acquisition of Auckland-based social and marketing research agency Gravitas. Chair of the One Picture Group, Richard Bourke, says the newly named GravitasOPG will continue to be led by co-founder and managing director, David Glover, while working

 
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  News
 
  March 24, 2021
 
  Monique McKenzie
 
 
 
 
What Apple’s privacy update means for your Facebook advertising
 
 

Advertising on Apple devices is poised to change dramatically due to a new privacy update. The team at Uprise unpack how this will impact on your marketing efforts on Facebook, and what’s the best way forward. In early 2021 Apple will introduce a new privacy function as part of an iOS 14. update that means

 
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  Partner articles
 
  March 26, 2021
 
  StopPress + Uprise
 
 
 
 
 
 
   
 
   
 
 
 
 
 
Is contextual targeting a valid solution for ad buyers?
 
 

StopPress chats to Jane Ormsby, Managing Director and Vinay Shriyan, Head of Ad-Tech & Data at Scroll Media about alternatives to target users, Unified ID, and how eDMs can be used as a way of reaching people As cookies are phased out, what are the alternatives to target users? Most ideologies around this point towards

 
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  ...and that's how the Cookie crumbles
 
  March 26, 2021
 
  Scroll Media
 
 
The Whole Picture launches
 
 

Marketing veteran Andrew Holt, the former business director of Colenso BBDO and MD of Clemenger Wellington, has launched marketing consultancy The Whole Picture.  Holt, who has worked at some of the biggest creative agencies in the UK, Australia and New Zealand during his career spanning over 20 years, started The Whole Picture to provide strategic

 
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  News
 
  March 25, 2021
 
  Monique McKenzie
 
 
Two new hires for Charm
 
 

Thanks to another new business win and continued client growth, Auckland agency Charm is in hiring mode – with the female-led indie announcing two new hires while on the lookout for another.   The agency has been able to add extra firepower to its leadership team, starting with Helen McGrath, who has joined as Client Services

 
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  Movings/shakings
 
  March 24, 2021
 
  Monique McKenzie
 
 
Perceptive expands team with Data Analyst appointment
 
 

Leading technology-based customer insights agency Perceptive has announced the appointment of Lily Henwood to the role of CX Data Analyst. With a degree in marketing communications specialising in market research and analytics, Henwood thrives on exploring data to uncover patterns and new marketing solutions.  Her focus, attention to detail, and strategic thinking has already seen

 
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  Movings/shakings
 
  March 24, 2021
 
  Monique McKenzie
 
 
The Country and prominent Kiwis team up to support Rural Mental Health Week
 
 

NZME’s ‘The Country’ has launched its second Rural Mental Health Week with the aim of getting more New Zealanders from rural communities to talk about their mental health. Via its daily radio show and print and digital publications, The Country has become a companion to farmers and their families over the years.  The team is

 
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  News
 
  March 23, 2021
 
  Monique McKenzie
 
 
 
 
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