After an uncertain and pandemic tainted 2021, New Zealand is now in a phase of transition and recovery. To celebrate Kiwis being able to embrace life outside of their homes again, the country’s largest Out of Home media company, oOh!media, has partnered with StopPress on The Great Reopening. A series focused on New Zealand’s recovery and the return to life OOH. Here, we chat to media strategists and marketers who share insight into how they’re planning their roads to recovery, and get their views on what lies ahead for the industry.
Stoppress series
The Great Reopening: Nigel Douglas of OMD
Nigel Douglas says Kiwi marketers need to be more agile as they adapt to opening up in a time when digital realities are dominating.