Browsing: Get with the Program(matic)

StopPress takes a deep dive into the programmatic media trends expected in New Zealand in 2022. We chat to the plug-in providers and those implementing the latest tools to get a sense of where things sit with programmatic ad buying as well as pDOOH. Where’s this important technology headed, how’s it shaping digital marketing, and how can brands and their media planners more effectively use data-driven, automated and measurable digital advertising to deliver better CX? We find out.