Author Katie Byrne

Kiwibank’s Katie Byrne reckons there’s more utility to social media than serving as a delivery channel for GIFs and emojis (although both of these activities do play a part).

Online users have long suffered from social media messaging overload. But Kiwis have wizened up to the power of the mute button at their disposal, says Katie Byrne.

Twitter is an amazingly fluid and responsive medium for brands. But understanding when it’s appropriate to join the conversation is the difference between a good brand and a great one, says Katie Byrne.