As the founder of a few companies, Jenene Crossan often gets asked to explain the traits required to succeed. She's given a range of different answers, from bravery to persistence to bossiness. But she says you can’t underestimate the importance of just starting blindly and being comfortable with your own vulnerability.
Marketing, advertising & media intelligence
Flossie founder Jenene Crossan never shies away from a public debate, so it comes a bit of a surprise to hear that she is leaving Twitter. Here's why she's had enough of communicating in 140 characters or fewer.
Flossie chief executive Jenene Crossan was recently asked to present a talk at the Moxie Sessions about what the next 25 years of the internet will hold for our favourite perky nation at the edge of the world. Can we stand up against the mega-trends, or will we drown in a sea of animated cat gifs? And what difference will the internet actually make to our lives? Here's her response.
Playing some Christmas catch-up for the first instalment of Movings/Shakings for 2014, with changes at Cadbury, Radio New Zealand, Radio Hauraki, Skinny Mobile, Rapp, Flossie, Photoplay and Fonterra.
Know someone in your office with Hobbit feet, someone who's a bit pasty after the cloudiest summer on record, or some hot babe and/or hunk who simply deserves a little extra pampering? Well, nominate your Flossie of the Week by emailing email@example.com or putting a comment on the comment wall telling us why they (or, if you're greedy, you) deserve it and we'll give a lucky someone a $100 Flossie voucher and a bottle of French Champagne every week. Entries close Friday morning.
As two doors open, another one closes for TBWA\ Group: business strategist and online specialist Bonnie Frankland and Victoria Graves have added their names to the roster, while Ron Fielding and Tracey Fox have said their goodbyes.
In June last year there was a blaze of publicity surrounding Flossie.com, a female-centric masthead that brought together the ‘best of the best’ female focused websites. But the blaze has well and truly subsided, advertising reality has bitten and Flossie Media Group has now decided to turn its back on the display advertising model.
The Marketing Agencies Association Worldwide (MAA Worldwide) has announced the MAA GLOBES finalists for the Best of the Best Promotional Marketing Campaigns in the World for 2009. Australasian Promotional Marketing Association (APMA) Star Award winners are eligible to participate in the GLOBES. This year Australian and NZ agencies are finalists ...