articles tagged 'Beaurepaires'

Driving dog: post-Vince Martin, Beaurepaires unleashes a new, more hirsute mascot

  • Advertising
  • November 25, 2014
  • StopPress Team
Driving dog: post-Vince Martin, Beaurepaires unleashes a new, more hirsute mascot

DDB and Dynamo were recently appointed as the lead agencies for Beaurepaires after a pitch, relieving Clemenger BBDO of its duties. The company's new owners, Beau Ideal, promised the brand would move in a different creative direction, meaning the long-serving Vince Martin would be put out to pasture. And that's exactly what it's done, with a canine mascot talking up—literally—its offer and categorising different types of New Zealanders based on their vehicle choices.

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Beaurepaires chooses DDB and Dynamo for life after Vince

  • Advertising
  • October 6, 2014
  • StopPress Team
Beaurepaires chooses DDB and Dynamo for life after Vince

DDB and Dynamo will lead the new creative strategy for Beaurepaires after winning the automotive repair company’s advertising and media planning account, following a competitive pitch thought to have involved several unnamed agencies. And this announcement also coincided with news that Vince Martin, the face of Beaurepaires for the last 30 years, would no longer be the brand ambassador.

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