Online Advertising & Branded Content: Special Group

  • Advertising
  • April 1, 2011
  • StopPress Team
Online Advertising & Branded Content: Special Group

Youtube VideoSpecial Group, Salt Interactive and Orcon took the humble web banner to places the web banner has never been before in New Zealand and took gold in Online Advertising for their efforts with Orcon. And, by adding Twitter and Facebook functions, it became a rare beast: a banner that was actually shared among friends, showing that interactive utility shows its stripes when impressive content is created to suit the medium. Special Group also won bronze in the branded content for the Volvo 'Blindfold' campaign.

Youtube Video


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ASB’s 'Own that Home' campaign helps Kiwis get excited about home loans

  • Advertising
  • July 23, 2018
  • StopPress Team
ASB’s 'Own that Home' campaign helps Kiwis get excited about home loans

Thinking about how you’re going to be able to purchase your own home is anxiety-inducing for many young New Zealanders, so ASB wants to eliminate the scare factor in its latest campaign.

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