New Zealand's (mostly) two horse international awards race between DDB and Colenso has continued apace and this time it's Colenso in the lead, after it made Advertising Age’s ‘Agency A-List’—"the pick of the top advertising, digital, media, direct and PR agencies around the world"— and was named “international runner up agency of the year”, a spot it shared with Mother (London) and TBWA Hunt Lascaris (Johannesburg). Argentina’s Del Campo Nazca Saatchi & Saatchi won the category and Wieden + Kennedy took out the agency of the year title.
A-list agencies have to measure up on three key areas of performance including creativity, effectiveness and agency business performance. Judges singled out the agency’s haul of ten Lions from Cannes, its revenue growth and major new business wins.
Colenso's managing director Nick Garrett was proud as punch about this one, because the New York-based publication is one of the industry’s most broadly read and most respected.
“Even though we are a relatively small agency compared to most on the A-List, our aim has always been to compete with the top agencies in the world. To rub shoulders with the likes of Mother London and TBWA Hunt Lascaris is a real honour and a great testament to the quality of the work coming out of New Zealand and the ingenuity of the industry here. The Ad Age judges are bloody tough, so this is a pretty big deal for us and a great way to kick off the New Year.”
Yellow Chocolate also got a special mention as a game-changing campaign that saw over 100,000 chocolate bars sold in just four days. Maybe they can offer a special deal on the next batch of Yellow Chocolate through Groupy.
Click here for the full AdAge Agency A-List.
As for the competition, DDB NZ took the same Ad Age honour, runner up international agency of the year, last year and continues to foot it with the best agencies in the world after being named YoungGuns agency of the year and ranked 28th most awarded agency in the world in the Gunn Report recently.