Movings/Shakings: 9 October

  • Movings/Shakings, brought to you by Marsden Inch
  • October 9, 2015
  • StopPress Team
Movings/Shakings: 9 October

New initiative, new role

New local advertising exchange service KPEX (Kiwi Premium Advertising Exchange) has hired Duncan Arthur as its consulting chief executive.

Arthur previously worked at The Guardian Australia, which he joined at launch to establish all local sales operations.

Prior to this role, he was country manager for US-based native advertising pioneer Say Media (formerly VideoEgg).

A new lead

Bauer Media has announced the appointment of Wendyl Nissen as editor of the Australian Women’s Weekly NZ magazine from the January issue.

Wendyl will be standing in for the current editor Cath Bennett while she is on maternity leave with her second child.

Wendyl began her career in newspapers working for the Auckland Star, New Zealand Herald and the Auckland Sun. She became the youngest editor in New Zealand when she took over Woman's Day in 1993 and went on to edit NZ Woman's Weekly, launch Cleo into the New Zealand market and later edited Family Circle in 
Australia. Her busy career has seen her also work in television as a writer and producer and as a broadcaster on radio.

More Bauer hires

The company has also brought Kaylene Hurley on board as agency sales director.

Hurley’s career spans over 20 years in the New Zealand media market, working with some of New Zealand’s largest media and advertising companies including Singleton, Ogilvy & Mather, TVNZ and NZME.

She will take up her position mid this month.

Film extraordinaire 

Production company Robber’s Dog has announced the addition of Riley Blakeway to its team to lead the way for the company’s branded content films.

Blakeway launched into the commercial film world at age 19, now aged 26 he has developed a unique style, a release says.

In the past year, Blakeway has been nominated for a Kinsale Shark for his short film ‘From the Same’ and has directed shorts and commercials for brands including, Corona, Nike, Red Bull, Quicksilver, Wrangler, Monster Children & Skull Candy. 

Brand new position

Little Giant Design has announced a new hire in the form of Anna Leary who has been appointed to a newly formed executive position, as chief operations officer.

She will be based in Auckland’s CBD where she will support the management team during the agency’s growth path, a release says.

Leary has worked for advertising agencies such as Saatchi’s and JWT London where she worked her way up from account executive to senior account manager. For over a decade she worked as a marketing consultant and as account director for Harvey Cameron before leading E2 Digital as general manager then managing director. 

Outdoor guy

QMS has appointed a new account manager, Henry Rowley, whose role primarily focuses on transit and outdoor media product.

Rowley is the sixth senior executive to join the company this year.

Previously he’s worked for OMD, and more recently ZenithOptimedia and Starcom, across a variety of clients within FMCG, technology, tourism and sporting sectors.

Marketing mover

IHG New Zealand has added Rachel Peacock to its team, to the position of marketing manager for the group in New Zealand, based at Crowne Plaza Auckland.

In her new role she will lead the marketing team and look after Crowne Plaza Auckland and Queenstown, as well as Holiday Inn Rotorua and Auckland Airport.

Peacock will start her new role on October 20.

Sales star

Hospitality and leisure company Amalgamated Holdings Limited (owner of Event Cinemas, QT Hotels & Resorts and Thredbo, among others) has appointed Joe Pullos as director of sales for Australia and New Zealand.

Pullos joins AHL from News Corp Australia where over the past seven years he has undertaken numerous roles most recently, the head of trade marketing.

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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