The machinist: Joseph Herscher's latest elaborate project set to hit the screen

  • Film
  • May 22, 2015
  • Johan Chang
The machinist: Joseph Herscher's latest elaborate project set to hit the screen

Misplaced golf balls, unbalanced dominos, a fraction of a hair’s width short of hitting the basket – all the pitfalls of creating a Rube Goldberg Machine. They’re whimsical contraptions designed to complete the simplest tasks in the most complicated way possible, and one Kiwi’s made art out of it.

You might not know who Joseph Herscher is, but most people would be familiar with Rube Goldberg machines (first port of call would be the classic board game Mouse Trap, but more importantly, the classic comics that were created by the man himself). Now, a short film has been made about Kiwi Joseph Herscher and his “getting dressed” machine.

A documentary crew has followed the 'kinetic artist' around for the last two years as he created the elaborate machine to dress himself from head to toe. The 25-minute documentary is in the last stages of production and only a few weeks away from completion. Produced by Metro critic, RNZ producer and past New York-based Augusto staffer Gemma Gracewood, Joseph Gets Dressed will be available to audiences later this year. 

Having had a guest spot on Sesame Street, Herscher’s most famous video has no doubt been 'The Page Turner', which was featured by the New York Times. He and Gracewood are also behind Jiwi's Machines, a multi-platform series funded by NZ on Air's Kickstart Digital Media Fund in which Jiwi builds elaborate contraptions in an effort to inspire budding young New Zealand inventors, innovators and scientists.

And just for good measure, take a look below for five of the best Rube Goldberg-inspired clips of recent years. 

Honda – The Cog

Samsung Smart Travel

GoldiBlox Princess Machine

Red Bull – The Athlete Machine

Purina – Dog Machine

OK GO – This too shall pass

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Digital agency Rush wins at Australasian CX Awards

  • Digital
  • October 23, 2018
  • StopPress Team
Digital agency Rush wins at Australasian CX Awards

New Zealand-based design and technology studio Rush has been awarded Best Customer Experience Partner (Technology or Advisory) at the annual CX Awards held in Sydney.

Read more
Next page
Results for

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.


Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit