Hear the craft: creating the 'Metamorphosis' sound

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  • May 15, 2013
  • StopPress Team
Hear the craft: creating the 'Metamorphosis' sound

String Theory and Buck's 'Metamorphosis' for Oxfam's Good Books charity was a deserving winner of the craft grand prix at the Axis Awards last week. The visual craft involved in such a production is fairly obvious. But the sonic craft is less so. Thankfully, creative music studio Antfood has put together a behind-the-scenes case study to show how it concocted its crazy audio brew. 

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Values, impact and purpose: why marketers should be paying attention to culture
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Values, impact and purpose: why marketers should be paying attention to culture

The ideas, systems and social behaviours of people come from the context of culture. As large cultural shifts take place globally, it’s more important than ever for brands and marketers to stay on top of the constantly evolving changes as they land on our shores. StopPress spoke with marketers from ANZ New Zealand and Westpac New Zealand, as well as Colleen Ryan, partner at TRA, about the importance of culture in marketing, how to use culture to make impactful messaging, and the results that come from companies looking outwards.

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