DDB picks up Warehouse Stationery account

  • Advertising
  • May 4, 2018
  • Erin McKenzie
DDB picks up Warehouse Stationery account

DDB has added the Warehouse Stationery account to its roster, which already included The Warehouse account.

The incumbent agency for Warehouse Stationery is 99.

DDB chief executive Justin Mowday says it's pleased to have added Warehouse Stationery alongside The Warehouse.

"It’s always a great endorsement when an existing client asks you to partner with them on more, and we’re grateful for the opportunity. Right now is a really exciting time to be working with Jonathan and the team at The Warehouse Group.”

According to Nielsen Ad Intel ratecard, the estimated ad spend by Warehouse Stationery was near $18 million between April 2017 and March 2018.

Meanwhile, Nielsen Ad Intel ratecard data shows last year The Warehouse Ltd spend $61.022 million and in 2016 spent $71.720 million.

For 99, the loss of Warehouse Stationery follows the stationery brand taking some of its production work, previously done by the agency, in-house in August last year.

At the time, former managing director of 99 Paul Manning confirmed the shift involved the production of mailers and catalogues, and did not include any of the strategic or television work.

99 won the account in 2013 and quickly followed it up with a brand refresh just months later. It's since released a number of campaigns and in doing so, took the brand on a journey to connect with customers on an emotional level.

DDB's appointment to the Warehouse Stationery account follows The Warehouse Group's appointment of Omnicom Media Group as the single media strategy and buying partner for its family of brands: The Warehouse, Warehouse Stationery, Noel Leeming and Torpedo7.

It also follows the appointment of Andrew Berglund to the role of executive creative director for The Warehouse Group early last month. In the role, Berglund will be leading the group’s internal and external creative teams and agency relationships.

All moves come after Jonathan Waecker joined The Warehouse Group as chief marketing officer in November last year.

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