StopPress sits down with BuzzFeed Australia’s editor Simon Crerar for a chat about the website being like a Parisian café, Kiwis being better sharers than Aussies and why inane animal .gifs can co-exist with serious content.
Browsing: Simon Crerar
As recently as the 1990s it would’ve been difficult to imagine a catalogue of oddly numbered lists turning into one of new media’s biggest success stories. But now, as we find ourselves neck deep in the zeros and ones of the digital age, the question ‘Have you seen that BuzzFeed list on …?’ has become a phrase as familiar—and commonly used—as ‘Google it’ or ‘there’s an app for that’. Andy Wiedlin, BuzzFeed’s chief revenue officer, is someone who has first-hand experience of BuzzFeed’s journey from being a quirky idea to a pop culture phenomenon.