NZ Marketing’s speciality E-issue, Marketing in Lockdown, is now live. Click the link here to read the issue. MARKETING IN LOCKDOWN Reaching and retaining customers while in a nationwide Lockdown, amidst a global pandemic, meant that marketers had to come up with bold and innovative solutions to keep brands alive. Industry experts predict that the same

It has been announced by WPP AUNZ group today that Lee Leggett will be replacing John Gutteridge as CEO of Wunderman Thompson based in Sydney. Leggett has experience across a range of different agencies and brings more than 20 years’ digital and international experience gained from a range of management roles where she led diverse

Emotion can be a powerful tool in creating brand recognition and loyalty, yet a lot of brands struggle with how to talk to audiences where one wrong move can cause a reputation tailspin. That is where PR comes in. Here we explore the art of turning a standard client message into a real emotional connection

Nick Vile has made a move up the ladder with the promotion to be part of oOh!media’s executive leadership team. Vile’s move is set to create a greater connection between offices across the Tasman, with CEO Brendon Cook saying the move will help oOh! succeed in our post pandemic landscape. “COVID-19 has had a profound

WellingtonNZ and EightyOne’s latest campaign is reminding Kiwis what makes Wellington so great, a sense of community. Created to support Wellington businesses, from cafes, shops, and experiences, the Love Local campaign went from idea to launch within days. EightyOne executive creative director, Chris Bleakley, says the campaign was created as an appreciation of the capital