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| Kia ora [firstname], Happy Friday. Today is World Drowning Prevention Day and the 2025 theme is "your story can save a life". Water Safety New Zealand is using the theme to call on Kiwis to share drowning-related experiences to help raise awareness for water safety, with a little help from a Bro'Town episode from season three. Meanwhile, The Spinoff has announced a standout first quarter for audience engagement in Aotearoa, claiming the top spot according to Nielsen data. From April to June of this year, the website recorded the highest average session time nationwide at 14.3 minutes, driven by 5.44 million page views. Outdoor advertising company JCDecaux have launched a new brand positioning that emphasises it commitment to visibility, memorability and impact. Vistar Media sales and partnerships director Sandra Scott talks about why screen stragety beats screen count when it comes to retail media. Filling every corner of the supermarket with screens is not the answer, says Scott. Instead, understanding the customer journey is the key priority. Southern Cross Travel Insurance has brought Quantum Jump's Sydney office, on board to run creative duties as the company tries to grow its brand across the Tasman. Two other Sydney-based agencies are joining the insurance company's agency village. Happy reading and if you have news you’d like to share, let us know. Email editor@stoppress.co.nz. Have a lovely weekend, we'll see you on Tuesday. Mā te wā, Zahra and the StopPress team. |
| Your story can save a life: why storytelling matters on World Drowning Prevention Day | ||||||||||||||||||||||||||||||||||||
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On World Drowning Prevention Day, Water Safety New Zealand encourages sharing drowning-related stories to raise water safety awareness. |
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