Māori Language Week may have come to an end, but DDB Group New Zealand has picked up the Aotearoa Oha challenge and is committed to joining Ngāti Whātua Ōrākei.  It will now be known as DDB Group Aotearoa.  This applies across the group of agencies, encompassing DDB Aotearoa, TRACK Aotearoa, Mango Aotearoa and Tribal Aotearoa.  The Aotearoa Oha (gift) initiative encourages businesses and individuals to embrace Te Ao Māori by

Rebel Sport and Stanley St’s new campaign has recently launched with a New Zealand first – a new AR app promoted using Facebook Playable Ads. Play by Rebel Sport is an interactive digital experience set to engage the competitive side of Kiwis, and offers the chance for players to win $15,000 worth of prizes.  The first game to

After being on the lookout for a digital media partner, Trustpower have recently appointed Uprise Digital. As one of New Zealand’s largest energy and telecommunications companies, they plan to drive even more customer acquisition with the support of Uprise. With a history in New Zealand dating back to 1915, around 230,000 energy customers and over

If there’s one thing Kiwis like doing, its joining in. We love being part of the team of five million and participating together in cultural moments. Despite the upcoming election, team spirit thrived in Aotearoa during September, partly thanks to Te Wiki o te Reo Māori.  Our research shows that social posts around cultural moments generate seven times more

Special Group have been shortlisted as finalists in an impressive 13 categories at the 2020 B&T Agency of the Year Awards. These include Advertising Agency of the Year, New Zealand Agency of the Year, Branding, Design & CX Agency of the Year and Independent Agency of the Year. Special Founder and CEO/CCO, Tony Bradbourne, says

Subscription-only news service BusinessDesk has announced the launch of its business technology section, edited by former IDG UK journalist Henry Burrell.   The new, editorially independent section has Chorus as principal sponsor and additional advertising from Salesforce and AWS, with more advertisers to come.  Technology and startups will be a core component of BusinessDesk’s coverage going forward and Burrell will be joined by regular tech

Auckland-based creative agency RUN have added another accolade to their belt after taking home a win in Fast Company’s 2020 Innovation by Design Awards. RUN’s BadGood app was named Winner in the Best Design APAC category and acknowledged as a finalist in the Apps and Games category. Innovation by Design is the only competition to