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  StopPress  

17 March 2020

 
 
Inside the March/April issue of NZ Marketing
 
 

There is plenty to get excited about in the first issue of NZ Marketing for the year – our Agency issue. Speaking to local industry leaders they collectively talk of a growth trend spurred on by increased client trust, budgets and team creativity. This, they tell us is only expected to increase as the year

 
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  News
 
  March 16, 2020
 
  StopPress Team
 
 
Clemenger BBDO Jim Gall takes Melbourne CEO position
 
 

Clemenger BBDO New Zealand has announced Jim Gall’s CEO position will now include Celemenger BBDO Melbourne. In addition to his new role, he will remain chairman of Clemenger Group New Zealand. The new follows Gayle While’s decision to return home to the UK after four years with Clemenger BBDO Melbourne as its CEO. Gall became CEO

 
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  News
 
  March 17, 2020
 
  StopPress Team
 
 
 
   
 
   
 
   
 
 
Kiwi wedding magazine Together Journal joins the UK market
 
 

New Zealand based wedding magazine Together Journal has recently landed a partnership with influential UK publisher i-can, and is now being sold throughout the United Kingdom and Ireland. Together Journal showcases the trends and diversity emerging from modern weddings around the world. It caters to everyone through its wedding and occasion fashion, floral and table

 
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  News
 
  March 16, 2020
 
  Mollie Edwards
 
 
 
 
NZBusiness magazine to stop monthly printing
 
 

SME focused magazine NZBusiness has moved its monthly publication to quarterly. In a note from the editor, the blog post states that, “we really do live in changing times, and change has inevitably impacted on thisprint magazine.” “If you don’t already know, starting this year we are publishing quarterly. So there will be a slightly

 
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  News
 
  March 16, 2020
 
  StopPress Team
 
 
 
 
Listen: Friday Prayers interviews Blair Ensor, investigative reporter at the Mosque attacks
 
 

Friday Prayers is a six-part podcast series that features New Zealand journalists who played a significant role in reporting the events in Christchurch terrorist attack. Part two: Blair Ensor. Listen to part one here. As an award-winning investigative journalist, specialising in crime reporting, Blair Ensor has a lot of experience in dealing with complicated and

 
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  Podcast
 
  March 17, 2020
 
  StopPress + Media Chaplain
 
 
 
 
 
 
   
 
   
 
 
 
 
 
How is this still a thing? A severe case of the jingles
 
 

Let’s talk about jingles, an advertisement method the majority of us love to hate. Repetitive, cheesy and annoying, many of the jingles I have heard in my time have irritated me, nevertheless many have secured a spot in my long-term memory. And that’s the catch. Some of the biggest products and companies in the world

 
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  Features
 
  March 17, 2020
 
  Mollie Edwards
 
 
Watch: The Coopers lifetime achievement presentation at the 2020 Axis Awards
 
 

The Coopers were recipients of the 2020 Lifetime Achievement Award for this years 40th Axis Awards. The crowd stood and applauded Jon Cooper to the stage to receive his acknowledgement. Here is the video to commend the Coopers’ on their achievement which was presented at the 2020 Axis Awards.

 
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  News
 
  March 13, 2020
 
  StopPress Team
 
 
How to optimise your marketing effectiveness with Neuroscience
 
 

By tapping into the science behind the human mind, marketers are gaining greater insight into how consumers respond to brands. Neuromarketing and neuroanalytics company, Neuro-Insight, is using the latest technology to assist marketers to target the deepest level of consumer decision-making – the subconscious – and affect greater brand buy-in. Here’s something to blow your

 
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  Partner articles
 
  March 13, 2020
 
  StopPress + Neuro Insight
 
 
PornHub’s lesson on knowing your audience
 
 

PornHub has proven time and time again that it is attuned to its audience’s needs. From saving the Sperm Whale and the Bees, giving America wood and now, helping with those in self-quarantine. The adult site is a fine example of how you can accomplish a lot even within the boundaries of your audience if

 
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  Opinion
 
  March 16, 2020
 
  Courtney Devereux
 
 
 
 
Popular
 
 
How is this still a thing? A severe case of the jingles 1
 

How is this still a thing? A severe ca...

 
PornHub’s lesson on knowing your audience 2
 

PornHub’s lesson on knowing your...

 
Inside the March/April issue of NZ Marketing 3
 

Inside the March/April issue of NZ Mar...

 
Editor's Picks
 
 
Inside the March/April issue of NZ Marketing  
 

Inside the March/April issue of NZ Mar...

 
NZBusiness magazine to stop monthly printing  
 

NZBusiness magazine to stop monthly pr...

 
Kiwi wedding magazine Together Journal joins the UK market  
 

Kiwi wedding magazine Together Journal...

 
 
 
 
 
 
 
FROM THE ICG BUSINESS NETWORK
 
 
 
Retail NZ Association discontinues print magazine, focuses on digital offering  
 

Retail NZ Association discon...

 
 
Nature Baby opens in Wellington  
 

Nature Baby opens in Wellington

 
 
Supporting SMEs: Visa launches innovative locator tool and support package  
 

Supporting SMEs: Visa launch...

 
 
Marketing in Lockdown? New e-mag acts as guide for the wider industries  
 

Marketing in Lockdown? New e...

 
 
Mastercard offers increased support for fraud and chargeback disputes  
 

Mastercard offers increased ...

 
 
 
 
 
Superette Takeaways: Ordering up innovation with Rickie Dee  
 

Superette Takeaways: Orderin...

 
 
Fixing gender inequality should be up to women right? Wrong. Men? Nope  
 

Fixing gender inequality sho...

 
 
New Zealand receives first of its kind investment scout programme  
 

New Zealand receives first o...

 
 
How technology saved the lockdown  
 

How technology saved the loc...

 
 
Supporting SMEs: Visa launches innovative locator tool and support package  
 

Supporting SMEs: Visa launch...

 
 
 
 
 
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