There is plenty to get excited about in the first issue of NZ Marketing for the year – our Agency issue. Speaking to local industry leaders they collectively talk of a growth trend spurred on by increased client trust, budgets and team creativity. This, they tell us is only expected to increase as the year

Clemenger BBDO New Zealand has announced Jim Gall’s CEO position will now include Celemenger BBDO Melbourne. In addition to his new role, he will remain chairman of Clemenger Group New Zealand. The new follows Gayle While’s decision to return home to the UK after four years with Clemenger BBDO Melbourne as its CEO. Gall became CEO

New Zealand based wedding magazine Together Journal has recently landed a partnership with influential UK publisher i-can, and is now being sold throughout the United Kingdom and Ireland. Together Journal showcases the trends and diversity emerging from modern weddings around the world. It caters to everyone through its wedding and occasion fashion, floral and table

SME focused magazine NZBusiness has moved its monthly publication to quarterly. In a note from the editor, the blog post states that, “we really do live in changing times, and change has inevitably impacted on thisprint magazine.” “If you don’t already know, starting this year we are publishing quarterly. So there will be a slightly

Friday Prayers is a six-part podcast series that features New Zealand journalists who played a significant role in reporting the events in Christchurch terrorist attack. Part two: Blair Ensor. Listen to part one here. As an award-winning investigative journalist, specialising in crime reporting, Blair Ensor has a lot of experience in dealing with complicated and

Let’s talk about jingles, an advertisement method the majority of us love to hate. Repetitive, cheesy and annoying, many of the jingles I have heard in my time have irritated me, nevertheless many have secured a spot in my long-term memory. And that’s the catch. Some of the biggest products and companies in the world

The Coopers were recipients of the 2020 Lifetime Achievement Award for this years 40th Axis Awards. The crowd stood and applauded Jon Cooper to the stage to receive his acknowledgement. Here is the video to commend the Coopers’ on their achievement which was presented at the 2020 Axis Awards.

By tapping into the science behind the human mind, marketers are gaining greater insight into how consumers respond to brands. Neuromarketing and neuroanalytics company, Neuro-Insight, is using the latest technology to assist marketers to target the deepest level of consumer decision-making – the subconscious – and affect greater brand buy-in. Here’s something to blow your

PornHub has proven time and time again that it is attuned to its audience’s needs. From saving the Sperm Whale and the Bees, giving America wood and now, helping with those in self-quarantine. The adult site is a fine example of how you can accomplish a lot even within the boundaries of your audience if