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| Kia ora [firstname], Think TV is dead? Think again - it still reaches 3.1m Kiwis every week. As such industry group ThinkTV have just launched a new campaign, featuring a special edition of NZ Marketing magazine, all about why this medium continues to be effective. Read more below and get your hands on a copy of the TV Advertising Paradox now. oOh!media's Rick Goodwin discusses why a bus shelter is more than just a bus shelter and the power of connecting with community through out-of-home, while video production studio Eyes and Ears celebrates a decade. Stuff Group have appointed Anna Magasiva as its new Director of Agency, and A Minecraft Movie appears to have had a blockbuster opening weekend here in Aotearoa. All this and more below - happy reading! And if you have news you’d like to share, let us know. Email editor@stoppress.co.nz. See you on Friday - mā te wā, Zahra and the StopPress team. |
| ThinkTV launches mixed media campaign to highlight ‘The TV Advertising Paradox’ | ||||||||||||||||||||||||||||||||||||
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ThinkTV has launched 'The TV Advertising Paradox' - a campaign highlighting the incredible reach and ROI of television advertising. |
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| The Post drops paywall for two days to celebrate anniversary | ||||||||||||||||||||||||||||||||||||
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The Post is dropping its paywall and offering discounted digital subscriptions this week as it celebrates two years since its relaunch. |
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