Kia ora [firstname]
From local to global brands, the New Zealand Marketing Association brought together some of the biggest names in marketing at #OnSocial26 today. Click here for the review.
At the #OnSocial conference, Omnicom Media NZ hosted a panel discussion about Creo, a first-to-market technology that streamlines the entire influencer marketing process.
Media expert Antony Young rounds up this week's global media news: Meta looks to dethrone Google as the world’s biggest digital ad player this year, American Eagle doubles down with its second Sydney Sweeney campaign and TikTok dominates teens’ attention while raising wellbeing concerns. Explore these stories and more here.
Meanwhile, TVNZ has rolled out an updated version of its TVNZ+ platform. Read on to find out what’s new.
TRA has released new findings showing humour is a consistent and powerful driver of attention, memorability and brand impact. Check out the study for tips and insights.
In other news, NZME is celebrating a suite of recent wins across its publishing division. NZ Herald editor-in-chief Murray Kirkness says, “New Zealand’s media landscape is rapidly changing, and we’re proud to be leading that change.”
With weather playing an important role in consumer decisions, Scroll Media has announced an exclusive representation agreement with AccuWeather. Find out more about the partnership here.
In Movings and Shakings, CarExpert NZ has appointed a new country manager, while Darkhorse has secured two new partnerships and appointed two business directors.
Happy reading! For more industry news, visit our site, or email us at editor@stoppress.co.nz to get in touch.
Have a lovely week - we’ll be back on Friday.
Rachel and the StopPress Team | 
