With the abundance of misinformation that circles the media, Motion Sickness has partnered with Netsafe to launch a humorous campaign that tackles fake news. Motion Sickness’ ‘Your News Bulletin’ campaign, focuses around a newsroom and presenters that report on increasingly fake news stories with clickbait and misleading headlines. The aim is to lure viewers into

TBWA/Group’s Eleven has recently launched a unique video game that aims to support the Sustainable Coastlines organisation and maintain New Zealand’s renowned beauty. Created through Playstation NZ, ‘Pick Up Quick!’ has players collect as much rubbish as they can off virtual Kiwi beaches within the 45 seconds time slot. Beaches in the game include Tokahaki

Pitchblack Partners have released its latest campaign for Almighty’s new holier-than-thou sparkling water range. Almighty’s latest OOH campaign, and dear I say catchy as fuck jingle, plays into its holy name, and also fits nicely into stereotype that people who like sparkling water think they’re above everyone else.  “Pitchblack have nailed the launch of our

FCB NZ has been awarded the New Zealand Police account following a competitive pitching process. Stevie Weber, GM Strategy at FCB says “It’s a dream to partner with a client who has the power and true desire to make a positive difference amongst diverse communities around New Zealand. Working alongside the New Zealand Police to

To support the relaunch of Flybuys in June, Loyalty New Zealand commissioned a study into the state of happiness in New Zealand. The research, which was carried out by Colmar Brunton in January and then repeated in May, revealed 72 percent of New Zealanders felt happy in May, compared with 69 percent at the start

A quick-fire download with ReachMedia Chief Customer Officer, Sam Saxton, on the latest in multi-channel marketing and a team who are knitting together the offline and online at a rapid pace. So what’s going on over there at ReachMedia? Not unlike lots of New Zealand companies right now we’ve got multiple projects on the go.

New hires and inner moves for Chemistry, Isobar NZ and the newly created School Road Publishing. Hitesh Patel has joined Chemistry as its new account manager, coming from his previous roles at Track and Ogilvy. Patel said, “I chose Chemistry as their core values really appealed to me and tied in to my own personal

Clemenger Group New Zealand has been award a Toitū carbonreduce certification, awarded to those making a viable effort to reduce their carbon footprint. The group went under an evaluation which showed where it sat in terms of its footprint, and provided active measures the group could take to reduce it. Jim Gall, CEO, says this

Rainger & Rolfe have dived into the pressures of uncertainty CMO’s are facing in with a new internal report. The results showed obvious challenges, but also a degree of optimism for newly created opportunities. 2020 has been a rollercoaster for marketers, as brands find their feet for what is our first global pandemic. Rainger &

It’s no surprise that in this year of uncertainty that OOH advertising would see a dip. OOHMAA have now reported the amount it decrease in the first half of 2020. Total H1 net revenue year-to-date at $38.1m, down -40% from $64.1m for the same period in 2019. Digital Out of Home reported 62 percent ($23.7m)