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  StopPress  

25 August 2020

 
 
Fake news: Motion Sickness and Netsafe tackle misinformation
 
 

With the abundance of misinformation that circles the media, Motion Sickness has partnered with Netsafe to launch a humorous campaign that tackles fake news. Motion Sickness’ ‘Your News Bulletin’ campaign, focuses around a newsroom and presenters that report on increasingly fake news stories with clickbait and misleading headlines. The aim is to lure viewers into

 
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  News
 
  August 24, 2020
 
  Mollie Edwards
 
 
Gaming for good: TBWA launches coast cleaning Playstation game
 
 

TBWA/Group’s Eleven has recently launched a unique video game that aims to support the Sustainable Coastlines organisation and maintain New Zealand’s renowned beauty. Created through Playstation NZ, ‘Pick Up Quick!’ has players collect as much rubbish as they can off virtual Kiwi beaches within the 45 seconds time slot. Beaches in the game include Tokahaki

 
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  News
 
  August 25, 2020
 
  Mollie Edwards
 
 
 
   
 
   
 
   
 
 
Pitchblack plays God, Almighty
 
 

Pitchblack Partners have released its latest campaign for Almighty’s new holier-than-thou sparkling water range. Almighty’s latest OOH campaign, and dear I say catchy as fuck jingle, plays into its holy name, and also fits nicely into stereotype that people who like sparkling water think they’re above everyone else.  “Pitchblack have nailed the launch of our

 
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  News
 
  August 24, 2020
 
  Courtney Devereux
 
 
 
 
Book em’: FCB wins NZ Police account
 
 

FCB NZ has been awarded the New Zealand Police account following a competitive pitching process. Stevie Weber, GM Strategy at FCB says “It’s a dream to partner with a client who has the power and true desire to make a positive difference amongst diverse communities around New Zealand. Working alongside the New Zealand Police to

 
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  News
 
  August 24, 2020
 
  StopPress Team
 
 
 
 
What happiness can teach us about marketing
 
 

To support the relaunch of Flybuys in June, Loyalty New Zealand commissioned a study into the state of happiness in New Zealand. The research, which was carried out by Colmar Brunton in January and then repeated in May, revealed 72 percent of New Zealanders felt happy in May, compared with 69 percent at the start

 
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  News
 
  August 23, 2020
 
  Bridget Lamont
 
 
 
 
 
 
   
 
   
 
 
 
 
 
A Love Story: When mobile advertising met letterbox
 
 

A quick-fire download with ReachMedia Chief Customer Officer, Sam Saxton, on the latest in multi-channel marketing and a team who are knitting together the offline and online at a rapid pace. So what’s going on over there at ReachMedia? Not unlike lots of New Zealand companies right now we’ve got multiple projects on the go.

 
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  News
 
  August 25, 2020
 
  NZ Marketing Magazine
 
 
Movings / Shakings: August 25
 
 

New hires and inner moves for Chemistry, Isobar NZ and the newly created School Road Publishing. Hitesh Patel has joined Chemistry as its new account manager, coming from his previous roles at Track and Ogilvy. Patel said, “I chose Chemistry as their core values really appealed to me and tied in to my own personal

 
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  News
 
  August 25, 2020
 
  StopPress Team
 
 
Clemenger Group NZ take environmental action
 
 

Clemenger Group New Zealand has been award a Toitū carbonreduce certification, awarded to those making a viable effort to reduce their carbon footprint. The group went under an evaluation which showed where it sat in terms of its footprint, and provided active measures the group could take to reduce it. Jim Gall, CEO, says this

 
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  News
 
  August 24, 2020
 
  StopPress Team
 
 
Rainger & Rolfe give insight into CMO uncertainty
 
 

Rainger & Rolfe have dived into the pressures of uncertainty CMO’s are facing in with a new internal report. The results showed obvious challenges, but also a degree of optimism for newly created opportunities. 2020 has been a rollercoaster for marketers, as brands find their feet for what is our first global pandemic. Rainger &

 
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  News
 
  August 24, 2020
 
  StopPress Team
 
 
OOHMAA: H1 revenue down 40 percent
 
 

It’s no surprise that in this year of uncertainty that OOH advertising would see a dip. OOHMAA have now reported the amount it decrease in the first half of 2020. Total H1 net revenue year-to-date at $38.1m, down -40% from $64.1m for the same period in 2019. Digital Out of Home reported 62 percent ($23.7m)

 
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  News
 
  August 24, 2020
 
  StopPress Team
 
 
 
 
Popular
 
 
TVNZ-NZ Marketing Awards Night postponed 1
 

TVNZ-NZ Marketing Awards Night postponed

 
Fake news: Motion Sickness and Netsafe tackle misinformation 2
 

Fake news: Motion Sickness and Netsafe...

 
Book em’: FCB wins NZ Police account 3
 

Book em’: FCB wins NZ Police account

 
Editor's Picks
 
 
Pitchblack plays God, Almighty  
 

Pitchblack plays God, Almighty

 
Modest marketing: Tui ditches the influencers  
 

Modest marketing: Tui ditches the infl...

 
Culture launches campaign celebrating Kiwi diversity  
 

Culture launches campaign celebrating ...

 
 
 
 
 
 
 
FROM THE ICG BUSINESS NETWORK
 
 
 
All the goodness: Anchor’s speciality milk range is now certified carbonzero  
 

All the goodness: AnchorR...

 
 
New research reveals Gen Z and males to spend the most this Christmas  
 

New research reveals Gen Z a...

 
 
In time for Black Friday, customers can virtually explore their local mall  
 

In time for Black Friday, cu...

 
 
A massive team effort: Wanaka welcomes new Mitre 10 Mega  
 

A massive team effort: Wanak...

 
 
Retail Tips: Stand out from the crowd this Black Friday  
 

Retail Tips: Stand out from ...

 
 
 
 
 
White Mirror Episode 7: Perspective  
 

White Mirror Episode 7: Pers...

 
 
Support local: Lockdown start-up SOS partners with inKind to launch Universal Voucher  
 

Support local: Lockdown star...

 
 
Wine not? Newcomer Round Theory is the guilt free drink we all need  
 

Wine not? Newcomer Round The...

 
 
An immersive Van Gogh experience is coming to NZ shores  
 

An immersive Van Gogh experi...

 
 
Introducing Marlow: Athleisurewear for the fast-paced consumer  
 

Introducing Marlow: Athleisu...

 
 
 
 
 
  Movings/Shakings

Movings/Shakings

 
 
 
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