After two years with Indie agency YoungShand, Anne Boothroyd has been promoted to Executive Creative Director. Duncan Shand, MD, says: “This promotion is recognition of the leadership, creative vision and work that Anne has delivered since joining us two years ago. Anne has that rare creative combination of insight-driven strategic thinking and creative magic that

A new content partnership deal between Māori Television and NZME will see journalism and content shared across each other’s major news platforms – the New Zealand Herald and Te Ao Māori. NZME Managing Editor Shayne Currie says: “NZME and Māori Television have a like mind when it comes to a focus on ensuring our audiences

Last Thursday night, glitz and glamour took over The Wharf in Auckland where the best in the industry gathered to celebrate the 2020 IAB New Zealand Digital Advertising Awards.  The evening – sponsored by Facebook, Google, LUMO Digital, Magnite, MediaWorks, Nielsen, TradeMe and TVNZ – brought together over 250 people to recognise and celebrate excellence

After an incredibly challenging year for Kiwis, Countdown’s new Christmas spot, ‘Reverse Fairytale’, has launched with people at its heart.  The ad opens with Santa telling his elves about a wonderful land at the other end of the world – New Zealand – where people love coming together for Christmas, and the important role Countdown’s

Colenso BBDO and State Insurance have joined forces to launch visual calculator Tally, which helps time-poor Kiwis get a better understanding of how much their possessions are worth. Many people tend to only link value to their homes and cars, however in 2019, the average New Zealand household had over $100,000 worth of items inside

A unique brand partnership between Kiwi comedian Melanie Bracewell and Marlborough wine brand Brancott Estate injects a playful new twist to wine reviews and pairings.  Most describe wines by tasting notes, but, through a series of hilarious videos, Bracewell gives us the lowdown on Brancott Estate’s range of wines – each with a relatable personality.