WPP AUNZ has announced several changes to its New Zealand leadership team, including the resignation of current managing director, Sven Baker. Baker will be taking on the transitional role of non-executive chairman while a new New Zealand management team has been appointed. CEO of WPP, Jens Monsees says Bakers 20 years of history with the

It’s a well-known fact that Kiwis take pride in their sportsmanship. TBWA and ANZ’s new campaign celebrates ‘Good Sports’, and what it means for our community’s social cohesiveness. Created by TBWA, the 90-second spot shows how much Kiwis love their sport, and the lengths they’ll go to to help those around them, even opponents. The

As total digital revenue in New Zealand continues to climb, it’s time to look back at how we got here and celebrate the first 25 years of digital advertising. Graham Medcalf talks to a few digital pioneers, as they reminisce and reflect on a quarter of a century of struggle against the odds. Read part

2020 is in full swing now and with it comes an air of mystery, opportunities and excitement. TBWA’s Shane Bradnick’s takes us through his 10 thoughts for 2020. Q. What excites you the most about 2020? That we have made it to the future. Q. What scares you the most? All the climate crisis chat –

Print media is becoming increasingly personalised, targeting consumers with content and offers tailored just for them. But what’s behind this shift to individual targeting and how can you take advantage of it? A few years ago, passengers flying from Sao Paulo, Brazil to Milan, Italy got a surprise when they boarded their TAM Airlines plane.

Launches, expansions, acquisitions and general titbits from across the industry. WPP AUNZ acquires Dominion WPP AUNZ has strengthened its MarTech offer by acquiring Dominion. Established in 2011, Dominion has been previously recognised in New Zealand for its Adobe Experience Manager (AEM) development, with the biggest team in the market.  Its extensive capabilities will be integrated

Big ups this week to ANZ, ASB and Trade Me. Who is it for: TBWA for ANZ Why we like it: Kiwis love sportsmanship, what we love even better is being credited for being good sportsmen. ANZ hits the nail on the head with their Good Sport campaign, showing we’re tough as guts, but willing