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| Kia ora [firstname] McDonald's campaign for its Korean BBQ dunked range is Kantar's Ad Impact Award winner for April. Find out why the advert "hits the sweet spot" 🏀 Meanwhile, communications agency Pead has expanded its offering with a standalone creative agency All Eyes 👀 Read on to discover the new service's approach to brand-building. TVNZ has launched a new reality show, Ready Gamer Mum, that sees mother and child duos play video games to win prizes. But, there's a catch - only mum can touch the controller 🎮 A warm fuzzy for your Friday: Dress Smart Auckland and the Blues rugby team are celebrating grassroots rugby and the community heroes that bring the game to life. Click here to meet the inaugural winners of their campaign, Kitted for Greatness. In Movings and Shakings, strategic growth agency Krunch has welcomed a new director of martech, and both IMANZ and the Comms Council have announced changes to their boards. Finally, Thompson Spencer has been appointed as creative partner for Honda NZ, following a strong year of work in 2025 🚗 Happy reading! For more industry news, visit our site, or email us at editor@stoppress.co.nz to get in touch. Have a lovely weekend. We’ll be back next Tuesday. Zahra and the StopPress Team |
| McDonald’s ‘Dunked’ campaign wins Kantar Ad Impact Award for April | ||||||||||||||||||||||||||||||||||||
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McDonald's new campaign turns a functional product behaviour into a moment of spectacle to secure the April Kantar Ad Impact Award. |
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| Thompson Spencer appointed as creative partner for Honda NZ | ||||||||||||||||||||||||||||||||||||
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Honda New Zealand has appointed Thompson Spencer as its creative partner to support brand and retail activity. |
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