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09 March 2021

 
 
MediaWorks appoints two independent directors
 
 

MediaWorks has announced the appointment of Louise Bond and Nagaja Sanatkumar to its board as independent directors.  Bond has extensive media, marketing and advertising experience having established PHD New Zealand in 1999 where she was CEO for 20 years before moving into the role of non-executive chairperson. Bond has since set up as an independent

 
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  Movings/shakings
 
  March 9, 2021
 
  Monique McKenzie
 
 
FCB promotes smoke alarms in new campaign
 
 

Fire and Emergency New Zealand and FCB NZ have launched their new campaign, “Firefighters Don’t Like Fire Movies”, showing how people are complacent about smoke alarms and the speed of house fires because they’ve only seen Hollywood’s version.  Hollywood tends to show characters stepping through neatly flaming doorways and people heroically running back in to

 
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  News
 
  March 8, 2021
 
  Monique McKenzie
 
 
 
   
 
   
 
   
 
 
Frucor Suntory appoints Brand Director
 
 

Frucor Suntory has announced the appointment of marketing pro Tania Bui as Brand Director of CSD PepsiCo brands: Pepsi Max, Pepsi, Mountain Dew and 7Up.  Bui will retain her Marketing Excellence and Delivery responsibilities across Frucor Suntory’s beverage portfolios in New Zealand and Australia – a position she has held for more than two-and-a-half years. 

 
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  Movings/shakings
 
  March 8, 2021
 
  Monique McKenzie
 
 
 
 
Yellow: New CEO, new digs and new campaign
 
 

Yellow New Zealand has announced a newly appointed CEO as well as new Auckland CBD offices and their first high-profile marketing campaign in over 10 years featuring local screen legend Robyn Malcolm.  The campaign promotes a pop-up online business selling underwear. ‘Robyn’s Undies’ was created to showcase Yellow’s suite of low-cost digital marketing products and

 
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  News
 
  March 9, 2021
 
  Monique McKenzie
 
 
 
 
Accor campaign earns Beehive spot
 
 

It’s not often that a brand initiative ends up on display in Parliament, but Mango Communications and Accor Hotels’ Thanks from Iso campaign has achieved just that, earning a spot in New Zealand Parliament’s visitor centre until May. As the Government’s largest managed isolation facility partner, Accor Hotels partnered with celebrated Kiwi artist Ruby Jones in

 
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  News
 
  March 9, 2021
 
  Monique McKenzie
 
 
 
 
 
 
   
 
   
 
 
 
 
 
Kantar announces new leadership role
 
 

Kantar has announced the appointment of Jon Foged to the new position of Managing Director, Australia and New Zealand, Insights Division. Melbourne-based Foged has a 17-year tenure with Kantar and is renowned for his strategic, commercial and people-focused leadership across APAC. Having been CEO of the Insights Division in Australia since 2018, he was previously

 
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  Movings/shakings
 
  March 9, 2021
 
  Monique McKenzie
 
 
 
 
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