Despite an undeniably tough year, the Commercial Communications Council decided it was paramount to celebrate New Zealand’s most effective marketing campaigns through The 2020 Live Virtual Effie Awards, in association with TVNZ. Simon Lendrum, this year’s Convenor of Judges, says: “It’s been fantastic to see so many entries from organisations and brands that demonstrate the

Driving much-needed business to the domestic tourism sector, Stuff has recently launched a refreshed Stuff Travel platform that will help Kiwis discover their country’s best offerings. Providing a window into the best of NZ tourism, the new platform will have travel writers uncover hidden gems alongside much-loved hotspots. Beautifully curated travel inspiration is now enhanced

With 9,000 poster frames throughout the country, Phantom Billstickers’ street posters can be spotted in the vicinity of just about any advertiser location. With so much choice, selecting the best poster site is critical.  To give its customers the insight needed to pinpoint the best possible sites for their campaigns, Phantom has partnered with the

It’s that spooky time of year once again, so, naturally, we dissected Halloween-themed international ads in the lead up to the 31st. The scariest thing about 2020 for ex-Bauer Media employees was the infamous ‘Zoom of Doom’ in April. For everyone else, it was actually having to put clothes on for Google Meets in the

A quick-fire download with ThinkTV Head of Communications, Amanda Wisniewski, on the advantages and effectiveness of TV advertising, as well as the latest viewing trends of TV. So tell us a little bit about ThinkTV? In a nutshell, ThinkTV is an organisation founded by TVNZ, MediaWorks and Sky in 2018. The networks share the role

By Nick Vile, General Manager, oOh!media New Zealand  It’s fair to say we’re all looking forward to the end of a difficult 2020, but new data suggests that retailers in particular might be looking forward to December for another reason.  Data from an independent Perceptive Omnibus survey commissioned by oOh!media suggests that Christmas spending could

Smart Displays is New Zealand's first residential-based digital screen media company. Using strategically-placed 43” HD digital screens the OOH player is helping communities, businesses, and brands connect across its dynamic Auckland network.

Creative agency Federation has been appointed by L’Oréal New Zealand for its Consumer Products Division, the umbrella group for the L’Oréal Paris, Garnier and Maybelline brands. L’Oréal New Zealand Country Manager, Aurelie de Cremiers, says a review was undertaken to deliver an increased focus on creative development and delivery to New Zealand’s leading beauty company. 

In real estate’s hottest month of 2020, OneRoof surged ahead of its rivals and is on the fast-track to becoming New Zealand’s leading real estate portal. OneRoof.co.nz grew 44 percent in September and reached its biggest audience ever, according to the latest Nielsen figures. The month-on-month increase was significantly higher than TradeMe Property, whose audience

One day, 10 hours, 27 speakers and performers. Semi Permanent Aotearoa is the country’s longest-running creative conference. And this year, for the first time, it’s completely free.  In the absence of corporate sponsors in 2020, Special Group, Alt Group and ATEED have stepped in instead. Each has offered support not only because of Covid-19’s impact

Following a recent competitive pitch, Auckland indie True has picked up iconic Kiwi retailer Postie. Founded in Reefton in 1909 as a drapery and boot shop, Postie has been part of New Zealand life for 111 years. Postie’s Head of eCommerce and Marketing, Emma Epp, said True was selected for their understanding of the affordable