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OMANZ calls us to stand proud for ANZAC
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OMANZ with support from GO Media have banded together to support the Returned & Services’ Association (RSA) and NZ Defence Force ‘Stand at Dawn’ campaign. The campaign is a call to recognise ANZAC day and stand united, as this year will be the first time in history our communities will not be able to congregate
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Phantom Billstickers campaign combines advertising and food shopping
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Phantom Billstickers has mapped out both its billboard locations and the various supermarkets around the country to assist marketers in reaching the many people grocery shopping. With the country in lockdown and the supermarket being one of the only places we can visit, Phantom Billstickers has taken the unusual situation into a positive opportunity for
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Scared of change? Throw some creativity at it, that’ll work.
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I have watched my fair share of apocalyptic movies over the years and I have been pleasantly surprised to see the difference between fiction and reality. None of those movies ever featured people singing from balconies together, clapping pots and pans in support of essential workers on the front lines or global leaders hosting press
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JCDecaux and Audi promote social distancing
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Seen across JCDecaux’s nationwide network, car retailer Audi and the OOH company has been promoting proper social distancing. The four rings in the usual logo of Audi have been separated to promote social separation with the warning ‘keep your distance’, which is then followed by the normal logo, ‘stay together’. JCDecaux trading & innovations director,
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IAB report: 80 percent of businesses changing strategies due to Covid
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Run by IAB NZ, this survey of over 100 agency and advertiser members and key stakeholders, most of whom are deemed non-essential, provided insights into the impact of COVID-19. Mostly surrounding digital and strategy investment, the report called upon responders to show us how they have been reacting to the national lockdown, including businesses changes
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Mango secures ghd partnership
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Mango Communications announced it has been chosen to represent the ghd brand across Australia and New Zealand. The agency has been working with ghd for the past six years, yet this new appointment means Mango will now be responsible for supporting the ghd brand and products across PR, partnerships, influencer activity and events across both
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The return of the art of the soft sell
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Let’s face it. Agencies are in the business of selling. Generating leads, building brands, driving clicks, engagement, quotes, foot traffic, responses. Its all selling and selling hard. Achieving objectives and delivering is an agency’s role for our clients. Clients believe in building brands, but results are what our clients, and therefore our service, is measured
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