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| Kia ora [firstname] It was standing room only at IAB's Video Summit yesterday as people gathered to hear from international and local experts on digital video advertising. Check out my report for an exclusive insight into what was discussed. ANZ Bank NZ has announced a new media agency partner, appointing MBM NZ, part of Publicis Groupe. The decision follows a review of the bank's previous partnership with PHD and Omnicom. Advertising effectiveness guru James Hurman has officially launched his new book, Future Demand, which is being described as a playbook for marketers. Find out more here. Phantom Billstickers has promoted Tom Horton and Madi Broome as co-general managers. With backgrounds in marketing and sales, the two represent the duality between brand and commercial thinking, says Phantom. Meanwhile, Quantum Jump CEO Ben Goodale has been recognised in Campaign Asia-Pacific's 50 over 50 list, Omnicom Ocenia has announced a multi-year partnership with Mark Ritson's MiniMBA. In the campaign world, Westpac and Goldilocks have launched the latest rescue chopper appeal which focuses on the power of people. There's lots more to read on the site, including the insights from WARC's latest report on emerging trends in measurement. If you have news you’d like to share, email us at editor@stoppress.co.nz. Have a lovely weekend. We’ll be back next Tuesday. Zahra and the StopPress Team |
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It was standing room only at IAB New Zealand's Video Summit on May 7 as people gathered to hear from international and local experts. |
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