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  StopPress  

30 March 2021

 
 
The Faces of our Industry: Aimee McCammon
 
 

The world is changing, and with it agencies are changing too. From gender balance, diversity and inclusion, there are waves of progress happening across the board. Brought to you by StopPress with support from the Comms Council, The Faces of our Industry, proudly sponsored by Google, is a celebration of the diversity found within our

 
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  The Faces of Our Industry by Google
 
  March 30, 2021
 
  StopPress Team
 
 
YoungShand announces the arrival of two creatives
 
 

Jake Siddall and Sokpart Pao have joined the YoungShand family as Creative Group Heads, adding creative firepower and fresh dad jokes to the team. Pao says: “I’ve read somewhere that you’re supposed to surround yourself with clever people. And there’s a lot of clever and talented people here, passionate about doing brave, meaningful work.  “I

 
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  Movings/shakings
 
  March 29, 2021
 
  Monique McKenzie
 
 
 
   
 
   
 
   
 
 
Crumbling cookies and the challenges of personalisation and remarketing
 
 

As third-party cookies slowly become a thing of the past, StopPress chats to one of the country’s largest digital publishers, NZME, about their data strategy, remarketing and how to best engage with readers on a personal level. NZME is home to some of New Zealand’s biggest digital brands; The Herald, OneRoof, GrabOne and Driven. It’s

 
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  ...and that's how the Cookie crumbles
 
  March 30, 2021
 
  StopPress Team
 
 
 
 
Privacy and advertising: do they need to be at odds with each other?
 
 

Google is a vital voice in a privacy-first future without third-party cookies – so StopPress chatted to Jessica Martin, APAC Privacy Lead for Google about the new measures, why the changes, and how privacy preserving APIs will still deliver results for advertisers and publishers Google recently published the blog post “Charting a course towards a

 
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  ...and that's how the Cookie crumbles
 
  March 26, 2021
 
  Monique McKenzie
 
 
 
 
ASB takes out February Colmar Brunton Ad Impact Award
 
 

ASB have done it again, bringing yet another brilliant TVC to our screens. With the return of the loveable Ben, the 45″ ad reminds us of just how rewarding it can be to save our hard earned money. We had a great start to the year in the advertising world and in February, the competition

 
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  News
 
  March 26, 2021
 
  StopPress Team
 
 
 
 
 
 
   
 
   
 
 
 
 
 
Macca’s teleports viewers straight to the source
 
 

In a bid to highlight the quality Kiwi ingredients making up the much-loved McDonald’s menu, DDB Aotearoa have taken viewers on a scenic tour of the iconic restaurant’s local supply chain. The new campaign, Ordered from here, is led by a 60” TVC showing four mates en route to the Drive Thru. One ponders the

 
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  News
 
  March 29, 2021
 
  Monique McKenzie
 
 
Innovation with Invivo & Co: The rise of sparkling wine
 
 

It’s out with the Champagne and in with the Prosecco for Kiwi wine company Invivo & Co and long-time partner Graham Norton. The two have teamed up to cater to the growing number of consumers seeking an affordable, quality sparkling wine. Following the success of the ‘Graham Norton’s Own Prosecco’, launched in 2018, the duo

 
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  Partner articles
 
  February 17, 2021
 
  StopPress Team and Invivo
 
 
 
 
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