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| Kia ora [firstname], In news today, Jacqueline Freeman discusses why UK brands are rediscovering TV - not for nostalgia, but for profit - and why this is the right benchmark for NZ to look to. Meanwhile, Antony Young takes a look at what's happening across the globe in media, including controversies from Cannes, Australia's push to make Google and Bing search engines safer for young people and Trump's continued war on the media. Cricket fans, rejoice! ThreeNow has secured the rights to the Blackcaps upcoming tour of Zimbabwe, showing the games live and free-to-air. As ski season hits, Thinkerbell has launched its first work for Queenstown tourism company RealNZ which invited surfers to swap their surfboards for a snowboard in a one-morning only activation on Cardrona. The surfboards were then donated to the Bondi Surf Club. Finally, Val Morgan has a new partnership with the Silky Otter cinema franchise, to allow advertising representation and activation across all of the latter's theatre locations nationwide. Happy reading and if you have news you’d like to share, let us know. Email editor@stoppress.co.nz. Have a lovely weekend, we'll see you on Friday. Mā te wā, Zahra and the StopPress team. |
| Why the UK’s TV comeback matters to growth-focused brands in NZ | ||||||||||||||||||||||||||||||||||||
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UK brands are rediscovering television - not for nostalgia, but for profit. Kiwi growth-focused brands shouldn't ignore the results. |
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