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  StopPress  

19 February 2021

 
 
Marketers share concerns, solutions for post-Cookie world in new study
 
 

Findings of an in-depth survey on ‘Beyond the Cookie: The Future of Advertising for Marketers & Publishers’ have been published by data enric...

 
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  News
 
  February 18, 2021
 
  StopPress Team
 
 
GroupM announces senior promotion
 
 

A senior promotion has been announced at GroupM, with Claire Butterworth named as Interim General Manager of Investment.  Butterworth will take o...

 
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  Movings/shakings
 
  February 17, 2021
 
  Monique McKenzie
 
 
 
   
 
   
 
   
 
 
Keep me logged in: The growing importance of the consumer direct relationship
 
 

Consumers want brands to know them, serve them personalised offers and experiences, and yet respect their privacy and data at the same time. Dan Richa...

 
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  ...and that's how the Cookie crumbles
 
  February 19, 2021
 
  Dan Richardson
 
 
 
 
Melanoma NZ, TBWA\NZ launch campaign hidden in plain sight
 
 

Over 4,000 Kiwis are diagnosed with melanoma annually and for many, melanoma starts as a single spot hiding in plain sight.  So, over the last fe...

 
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  News
 
  February 18, 2021
 
  Monique McKenzie
 
 
 
 
Spark demonstrates importance of detail in America’s Cup campaign
 
 

Spark’s new America’s Cup campaign ‘Detail is Everything’, created with Colenso BBDO, shows the importance of minor details. Shot by A. J. Gre...

 
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  News
 
  February 19, 2021
 
  Monique McKenzie
 
 
 
 
 
 
   
 
   
 
 
 
 
 
Powershop tells us we deserve better in latest campaign
 
 

The latest creation from the team at Powershop, EightyOne, MBM and Assembly asks audiences whether they deserve better from their power company, and t...

 
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  News
 
  February 18, 2021
 
  Monique McKenzie
 
 
Crave celebrates birthday with playful rebrand
 
 

Crave Global turns five this month, so true to form the creative powerhouse has unveiled a fresh new brand identity that highlights their vision of ...

 
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  News
 
  February 16, 2021
 
  Monique McKenzie
 
 
ThreeNow content offering expands
 
 

ThreeNow has announced its content offering has expanded, with the addition of Discovery owned Home and Garden TV (HGTV) content now available to stre...

 
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  News
 
  February 18, 2021
 
  Monique McKenzie
 
 
 
 
Popular
 
 
Where have the cookies gone, and what will I eat now? 1
 

Where have the cookies gone, and what ...

 
Special promotes Storm Day 2
 

Special promotes Storm Day

 
Vevo launches new AI tool for emotion-based ad targeting 3
 

Vevo launches new AI tool for emotion-...

 
Editor's Picks
 
 
FCB and Fire & Emergency NZ launch an escape  
 

FCB and Fire & Emergency NZ launc...

 
Shopper marketing agency appoints new MD  
 

Shopper marketing agency appoints new MD

 
Flicks and Neon renew content partnership  
 

Flicks and Neon renew content partnership

 
 
 
 
 
 
 
FROM THE ICG BUSINESS NETWORK
 
 
 
Hospo on the coast: Whangaparaoa welcomes Paráoa Brewing Co  
 

Hospo on the coast: Whangapa...

 
 
Torpedo7 partners with NZ Mountain Bike World Championships Team  
 

Torpedo7 partners with NZ Mo...

 
 
The Ferrero Group updates progress towards sustainability goals  
 

The Ferrero Group updates pr...

 
 
Fix & Fogg announces Whole Foods Market USA partnership  
 

Fix & Fogg announces Wh...

 
 
(Listen) Kiwis in Business podcast – Aro Digital  
 

(Listen) Kiwis in Business p...

 
 
 
 
 
Dovetail launches AUD$10 million venture capital fund  
 

Dovetail launches AUD$10 mil...

 
 
New Zealand Fashion Week adds Miromoda bonus  
 

New Zealand Fashion Week add...

 
 
Kōkako turns 20: A story of grassroots and gumption  
 

Kōkako turns 20: A story of...

 
 
More support required for young women to feel confident in STEM subjects  
 

More support required for yo...

 
 
Working From Home and Company Culture. Can They Co-exist?  
 

Working From Home and Compan...

 
 
 
 
 
  Movings/Shakings

Movings/Shakings

 
 
 
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