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  StopPress  

19 February 2021

 
 
Marketers share concerns, solutions for post-Cookie world in new study
 
 

Findings of an in-depth survey on ‘Beyond the Cookie: The Future of Advertising for Marketers & Publishers’ have been published by data enrichment solutions provider Lotame. The report examines how digital publishers and brands are addressing consumer engagement in the post-cookie landscape. 200 senior decision-makers in digital media and marketing across Australia were polled during December 2020. Key

 
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  News
 
  February 18, 2021
 
  StopPress Team
 
 
GroupM announces senior promotion
 
 

A senior promotion has been announced at GroupM, with Claire Butterworth named as Interim General Manager of Investment.  Butterworth will take on key responsibilities to lead GroupM’s investment and partnerships function, following the departure of former Chief Investment Officer Nicola Lewis, who moved to a global role within GroupM’s Addressable TV business Finecast.  Previously Chief

 
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  Movings/shakings
 
  February 17, 2021
 
  Monique McKenzie
 
 
 
   
 
   
 
   
 
 
Keep me logged in: The growing importance of the consumer direct relationship
 
 

Consumers want brands to know them, serve them personalised offers and experiences, and yet respect their privacy and data at the same time. Dan Richardson explains why in 2021 marketers need to know and respect their audiences more than ever. Evolution is what keeps brands alive and thriving, and nothing has caused rapid evolution quite

 
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  ...and that's how the Cookie crumbles
 
  February 19, 2021
 
  Dan Richardson
 
 
 
 
Melanoma NZ, TBWA\NZ launch campaign hidden in plain sight
 
 

Over 4,000 Kiwis are diagnosed with melanoma annually and for many, melanoma starts as a single spot hiding in plain sight.  So, over the last few weeks Melanoma New Zealand and TBWA\NZ have demonstrated how easy it is for people to miss changes to spots on their skin as part of their ‘Don’t let a

 
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  News
 
  February 18, 2021
 
  Monique McKenzie
 
 
 
 
Spark demonstrates importance of detail in America’s Cup campaign
 
 

Spark’s new America’s Cup campaign ‘Detail is Everything’, created with Colenso BBDO, shows the importance of minor details. Shot by A. J. Greenwood from Finch, the launch AV follows the story of Ruby, a seven-year-old stone collector as she relentlessly searches for the perfect skimmer. After journeying high and low, obsessing over the smallest of

 
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  News
 
  February 19, 2021
 
  Monique McKenzie
 
 
 
 
 
 
   
 
   
 
 
 
 
 
Powershop tells us we deserve better in latest campaign
 
 

The latest creation from the team at Powershop, EightyOne, MBM and Assembly asks audiences whether they deserve better from their power company, and tells them that yes, they probably do. The new campaign picks up where they left off in 2019 with Power Company You Can Love, but takes on an evolved positioning, You Deserve

 
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  News
 
  February 18, 2021
 
  Monique McKenzie
 
 
Crave celebrates birthday with playful rebrand
 
 

Crave Global turns five this month, so true to form the creative powerhouse has unveiled a fresh new brand identity that highlights their vision of ‘craving things to the point of obsession’.  Activated via a playful photoshoot, the rebrand will be used across all touchpoints for the agency including website, social and décor inside new

 
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  News
 
  February 16, 2021
 
  Monique McKenzie
 
 
ThreeNow content offering expands
 
 

ThreeNow has announced its content offering has expanded, with the addition of Discovery owned Home and Garden TV (HGTV) content now available to stream.  This includes popular shows such as Good Bones, Hidden Potential and Building Alaska, with every broadcast episode from current seasons available, alongside all of viewers’ favourite shows from Three.

 
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  News
 
  February 18, 2021
 
  Monique McKenzie
 
 
 
 
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  Movings/Shakings

Movings/Shakings

 
 
 
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