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Media expert Antony Young’s Around the World column this week kicks off with The Devils Wears Prada 2, which has become a full-funnel playground for marketers. Read on to see how brands are turning the franchise into shoppable, shareable experiences.

On the campaign front, Newstalk ZB has launched a new brand campaign celebrating confidence in its broadcasters, platform and audience. Elsewhere, Phantom Billstickers has turned a Ponsonby street into a gallery for the New Balance 204L campaign, and Thinkerbell has unveiled a refreshed brand identity for online retailer Mighty Ape.

In other news, TVNZ has rolled out its first paid streaming product: the TVNZ+ Event Pass for the FIFA World Cup 2026. Find out what’s on offer here.

Meanwhile, MediaWorks has partnered with sports aggregation platform Tribe, with head of sport Mark Smith saying: “This isn’t just about adding an app to our toolkit. It’s about owning the sporting conversation from start to finish.”

There’s lots more on the site, including the Annual Report for 2025 from The Advertising Standards Authority.

Happy reading, and if you have news you’d like to share, email us at editor@stoppress.co.nz.

Have a lovely week - we’ll be back on Friday.

Rachel and the StopPress Team