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| Kia ora [firstname], New data from the UK's Broadcasters' Audience Research Board looks into YouTube's viewership and it's growing presence on the biggest screen in the house (the TV). The research raises important questions, not just for the UK, but also for broadcasters and advertisers here in Aotearoa as viewing habits continue to shift. Meanwhile, to celebrate its renewed naming rights deal with Spark Arena until 2030, Spark launched the Bring the Ding campaign via Bastion Shine. The activation saw Kiwis vying for the title of New Zealand's most confident triangle player - the winner got to hit the perfect note on stage at Duco Event's Mānuka Phuel Full Metal Orchestra on July 26. Media agency Together has opened doors to an office in Wellington, which will be led by managing director Annabelle Wilkinson and group planning director Georgia McNaught. Research firm Bigdatr is scaling up its offering, providing gender, age and AI-powered creative insights from over hundreds of thousands of examples collected monthly. It aims to help uncover peak periods of when paid advertising was served and delivered, and which age and gender profiles content skews towards. Last but not least, media expert Antony Young rounds up the media news from around the world - including that controversial Sydney Sweeney advert that has had a negative reception but a positive impact on sales. All this and more below. Happy reading and if you have news you’d like to share, let us know. Email editor@stoppress.co.nz. Have a lovely week, we'll see you on Friday. Mā te wā, Zahra and the StopPress team. |
| Is YouTube really TV? New data challenges the narrative | ||||||||||||||||||||||||||||||||||||
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Google’s push to position YouTube as “TV,” has prompted the UK’s Broadcasters' Audience Research Board to release new data on viewership and s... |
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