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  StopPress  

07 July 2020

 
 
Ogilvy and BP connect to our hearts through caffeine
 
 

The Thank You Coffee is set to create a new gratitude during our tough times, and Ogilvy and BP have teamed up to launch BPMe in an effort to foster this heartwarming move. Nothing says instant mood boost like a free coffee, and now through the app BPMe, customers can pay it forward anonymously make

 
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  News
 
  July 7, 2020
 
  StopPress Team
 
 
With Collective and ASB pimp out our All Blacks
 
 

ASB has proven that team work makes the dream work, and alongside With Collective linked by Isobar have created a new campaign to offer the rental of an All Black to help SME’s advertise. Have you ever thought to yourself, you know what would really make me want to purchase Manuka Honey, a sports sponsor

 
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  News
 
  July 6, 2020
 
  Courtney Devereux
 
 
 
   
 
   
 
   
 
 
Vox Pops: Do listeners change the radio channel during ads?
 
 

TRB are big believers in utilising insights to create effective radio advertising campaigns. From online resources for agencies to the extensive knowledge of our planners, we know exactly how to reach audiences and generate cut through for your brand. However, we also know that sometimes it can be difficult to picture the actual consumer from the statistic,

 
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  News
 
  July 7, 2020
 
  The Radio Bureau
 
 
 
 
What is an ESOP? And why are we thinking about this?
 
 

By James Nicolle Boost is 100 percent owned by its owner and CEO Nathan Donaldson. The company is soon to turn 20 years old and Nathan who admittedly is known for running his company in a different way than most, has decided the best owners of Boost would be its own team. The worker bees

 
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  Opinion
 
  July 6, 2020
 
  James Nicolle
 
 
 
 
Protecting your brand with radio in 2020
 
 

The issue of brand safety in the advertising industry is nothing new. Back in 2017, we saw YouTube enter an “ad crisis” as marketers detected their campaigns showing up in videos promoting terrorism and neo-Nazi groups. The platform took steps to tighten control on the way ads were distributed with blacklist and whitelist content – but not

 
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  Opinion
 
  July 6, 2020
 
  The Radio Bureau
 
 
 
 
 
 
   
 
   
 
 
 
 
 
 
 
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Ogilvy and BP connect to our hearts through caffeine  
 

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