Independent agency Federation has announced the launch of their new MarTech offering, THE LAB, to fuse human emotion into marketing technology. The agency’s new division is designed to help brand owners optimise MarTech investment and communicate with ‘heart’ to customers. CEO of Federation Sharon Henderson says: “In launching THE LAB, we’re providing marketers across all

Clemenger Group specialist agencies Raydar, 99 and Porter Novelli have been awarded the New Zealand business for multinational personal care company, Kimberly Clark. Together with Hearts & Science and Socialites Group (including The Social Club), the agencies will deliver work for some of New Zealand’s favourite brands, including Huggies, Kleenex and U by Kotex. Expertise across the

Republik has announced the appointment of Matt Lyne as the agency’s Head of Digital. Matt joins Republik after returning home from a nine month stint in Europe. He brings a wealth of experience across a diverse portfolio of clients, including some of New Zealand’s largest accounts such as Progressive Enterprises, Briscoes Group, Sky TV and

As the Covid-19 recession continues to bite, your organisation is probably looking hard at where you can save costs. And it’s a fair bet marketing spend has been one of the focus areas. Fair enough – boards and executive teams  are being forced to identify the highest return on investments, marketing spend included. So where

Phantom Billstickers have a distinctively canine logo. But the Phantom bulldog isn’t just any graphic design. It’s modelled on a real dog – the one and only Raymond Louis. Sadly, Ray left for his kennel in the sky a few weeks back. He’s very sadly missed, but not forgotten. To commemorate his life, Phantom asked

Following a stint at Pead PR, Rachel Weiss has joined OPPO’s marketing team to take on the newly created role of PR and Events Manager. Originally from the United States, Weiss has been here for nearly three years where she worked with a number technology and corporate brands at Pead. Prior to arriving in New

Tourism Bay of Plenty and Mount Maunganui agency Woods Agency, have recently launched a one-of-a-kind domestic campaign to highlight the region’s best offerings. There’s a reason why James Cook named this part of New Zealand the Bay of Plenty, as it has so much offer. Nestled on the east coast of the North Island, the